Archives: Facebook

How to spend your first $100 in Facebook Ads

52 commentsMarch 4, 2014

The whole Facebook ads world can be very confusing.

Target this interest, don’t do this hack, make sure to exclude certain people.

Good lord, where to even begin.

Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.

Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.

There are many advanced things that you can read about but I’m going [...]

OkDork Update – Plus New Tool Twilighter

5 commentsJanuary 27, 2014

Wanted to give you some updates including a new design for Okdork, new articles you (probably) haven’t read yet, giveaway opportunities, and a better way to connect with other readers.

The new OkDork design makes it easier to read and navigate. I’ve also added a resource section that features videos/transcripts.

* * *

In the past four weeks I’ve written more than 4,000 words about some of my favorite topics: health and wealth.

In fact, I’ve been so busy (and under the weather) I [...]

Working at Facebook: My First Day

8 commentsAugust 5, 2010

I get asked about this a lot so I thought I’d share a story about working at Facebook on my first day. (You can read all about my last day at Facebook here.)

When I walked into the first floor on University avenue I wasn’t sure if I was in a frat or a startup. There were cables falling from the ceilings, people running around and I was told to sit on a corner desk.

I saw my new boss walk by [...]

Business Networking Sites: LinkedIn on Facebook – Grouporation

4 commentsAugust 23, 2007


The Resume App on Facebook lets you import your LinkedIn resume and recommendations to your Facebook resume. For the non-LinkedIn crowd, it also lets you upload your resume in Word format and converts it to html. It’s basically a way to make Facebook a better business social network.


The app only has 1000 users. Network effects make this exponentially more useful with more users. However, it’s starting to get attention from the press. 2 reporters contacted me for their stories about [...]

Breaking: Facebook adds New Revenue Channel: Social Gifts

25 commentsFebruary 7, 2007

This is something I knew about when I worked there but it is finally live today, Gifts. I think most people will see this as something to buy for Valentine’s day and for supporting breast cancer but the real question is will this be a significant revenue model for Facebook.

Will college students care to show social capital through buying virtual gifts for each other?

New Facebook Feature: Browse, Advanced Search + Classmates search

5 commentsMay 30, 2006

This came out last week but I am still on vacation with my family in Aruba, so while I purchased internet for 1 day I thought I would share. A few months ago we came out with a new search that did everything for everyone. Unfortunately it needed to do a little more and we finally released those parts:

Browse: Now you can find that friend from class or person you saw in your geography. Yes I have no friends and [...]