Archives: Facebook

How to Spend Your First $100 on Retargeting Ads

66 commentsMay 21, 2014

Have you ever wondered how the hell Zappos can show you ads about the shoes you looked at a few days ago? Or how you can continually see my face all over the internet after you visit

Retargeting can be one of the best ways to attract the right customers and capture additional revenue. Even if you haven’t done much paid advertising, it’s easy to get started.

(For those that already know what retargeting is and how to set up a campaign, […]

What I learned spending $2 Million on Facebook Ads

94 commentsMarch 4, 2014

The whole Facebook ads world can be very confusing.

Target this interest, don’t do this hack, make sure to exclude certain people.

Good lord, where to even begin.

Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.

Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.

(Read all the way to the bottom to download the Checklist to Spend […]

OkDork Update – Plus New Tool Twilighter

5 commentsJanuary 27, 2014

Wanted to give you some updates including a new design for Okdork, new articles you (probably) haven’t read yet, giveaway opportunities, and a better way to connect with other readers.

The new OkDork design makes it easier to read and navigate. I’ve also added a resource section that features videos/transcripts.

* * *

In the past four weeks I’ve written more than 4,000 words about some of my favorite topics: health and wealth.

In fact, I’ve been so busy (and under the weather) I […]

Working at Facebook: My First Day

7 commentsAugust 5, 2010

I get asked about this a lot so I thought I’d share a story about working at Facebook on my first day. (You can read all about my last day at Facebook here.)

When I walked into the first floor on University avenue I wasn’t sure if I was in a frat or a startup. There were cables falling from the ceilings, people running around and I was told to sit on a corner desk.

I saw my new boss walk by […]