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How to Spend Your First $100 on Retargeting Ads

Have you ever wondered how the hell Zappos can show you ads about the shoes you looked at a few days ago? Or how you can continually see my face all over the internet after you visit Monthly1k.com? Retargeting can be one of the best ways to attract the right customers and capture additional revenue. Even…

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What I learned spending $2 Million on Facebook Ads

The whole Facebook ads world can be very confusing. Target this interest, don’t do this hack, make sure to exclude certain people. Good lord, where to even begin. Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system. Needless to…

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It’s all in the Details

I went to this great Vietnamese fusion restaurant for business 2 weeks ago and something occurred to me in the bathroom. It is all about the details. In many restaurants fancy or not there is so much emphasis on the menu, atmosphere, employees and other things. What about the bathroom? It is something that everyone…

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