Archives: Facebook

How to Spend Your First $100 on Retargeting Ads

66 commentsMay 21, 2014

Have you ever wondered how the hell Zappos can show you ads about the shoes you looked at a few days ago? Or how you can continually see my face all over the internet after you visit

Retargeting can be one of the best ways to attract the right customers and capture additional revenue. Even if you haven’t done much paid advertising, it’s easy to get started.

(For those that already know what retargeting is and how to set up a campaign, […]

What I learned spending $2 Million on Facebook Ads

97 commentsMarch 4, 2014

The whole Facebook ads world can be very confusing.

Target this interest, don’t do this hack, make sure to exclude certain people.

Good lord, where to even begin.

Over the past two years, I’ve spent over $2,000,000 buying Facebook ads (see below) and when I worked there I helped build their ad system.

Needless to say I have some experience and can share exactly how to do profitable ad spending on Facebook.

(Read all the way to the bottom to download the Checklist to Spend […]

It’s all in the Details

9 commentsMay 8, 2006

I went to this great Vietnamese fusion restaurant for business 2 weeks ago and something occurred to me in the bathroom. It is all about the details. In many restaurants fancy or not there is so much emphasis on the menu, atmosphere, employees and other things.

What about the bathroom? It is something that everyone of your guests will use but are you paying attention? I know this is small but is something that people notice and take away with your […]