Are you a Brazen Careerist? Win the book

June 7th, 2007 8 Comments

Are You a Brazen Careerist? OK. Prove it! And Win Penelope Trunk’s New Book. If you’ve ever asked, “What Should I DO with my life?” Penelope Trunk’s Brazen Careerist; The New Rules for Success is a book that will shed some light on that age old question. This book is not for the job seeker [...]

Book Review My Startup Life by Ben Canoscha

May 21st, 2007 15 Comments Noah

Bottom Line: Buy My Startup Life if you want to read a fun tale about a young person (12) start their own business and what they had to deal with. I think younger people will get more general knowledge about VCs, forming a company and overall business experiences. An older person would get the fun [...]

Book Review of "Chasing Daylight" by Gene O'Kelly

May 9th, 2007 4 Comments

Imagine: You’re a 53-year-old CEO of a well-respected international consultancy that spans the industrialized world. As a matter of profession, you socialize with and advise chieftains of multi-billion-dollar firms, and your life is scheduled out eighteen months in advance, optimized to the nth degree from dawn to midnight, juggling the obligations of a family and the demands of a job where your thoughts and insights are constantly sought by colleagues, subordinates, clients and compatriots. Retirement to a golf resort is still over a decade away – until then, every moment brings new challenges, new opportunities and you are primed to handle them with the same energy and focused attention that got you where you are.

Life is good.

Now imagine: a doctor’s visit. You’ve been in excellent health your whole life and expect your recent headaches to be a minor annoyance to be chased away by time or the right handful of pills.

“I have bad news. You have inoperable brain cancer. You have three to six months. I’m sorry.”

Like a rain of lit kerosene on a well-manicured garden, Gene O’Kelly’s meticulously-planned, ordered life was torched in an instant, and he now has to compress the balance of his life into 100 days.

What would you do?

Book Review: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout

May 2nd, 2007 12 Comments Noah

Bottomline: Skim this book in the library or at Borders. After randomly grabbing Focus by Al Ries from the library and loving it I wanted to get other books by him. This book has some high level ideas/concepts but they are a tad outdated. I guess being immutable laws they should last forever… Book take [...]

Book Review: Buzzmarketing by Mark Hughes

April 25th, 2007 18 Comments Noah

Bottom Line: Luke warm. There are a few case studies and a few principles of creating Buzz but not the magic secret. I think that happens through 1/2 hard-work, 1/2 luck & 1/2 randomness. Yea, 150%. Skimming this book in a library/book-store may do you good. All the key take-aways are below… I got BuzzMarketing [...]

Book Review: The 48 Laws of Power by Robert Greene

April 11th, 2007 18 Comments Noah

If there’s a legitimate reason why this book isn’t required reading in business schools, I’d really love to hear it. My undergrad work was in Sport and Leisure studies, so learning about business was something I did on my own through trial and error and book reading. I was never into reading until about two [...]