Last updated on June 13, 2017
“There’s very little that’s off limits. You can steer me in whatever waters you want.”
I know Aubrey Marcus likes to push the boundaries. When we talked, we had one of the most remarkable, enlightening conversations of my life.
We discussed everything from open relationships and love... to managing ego and psychedelics.
Aubrey’s goal is to empower people to achieve their fullest human potential, and push boundaries to reach insane levels of success.
Here’s what he’s done:
To see a different side of a successful entrepreneur, check out the podcast below.
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“Rules are very good at keeping non-sentient beings in line.”
Aubrey doesn’t live his life by obeying conventional rules.
When you closely analyze the world’s most successful people, you notice a trend of non-conformity:
Many successful people are unconventional thinkers. If you want to grow, start breaking some arbitrary rules you set yourself.
Give yourself permission to do things differently.
So how can you teach yourself to start breaking a few rules?
Aubrey’s #1 tip: Start looking at where you've told yourself “no.”
Think of yourself like the character in the most amazing video game you’ve ever played…
You’re in this amazing world, with never-ending places to explore. But you only keep tapping the same buttons.
Are you making a call based on what you “should” do — or what everyone else does?
Think about what you’ve always wanted to do, but you’ve told yourself “no” or you “shouldn’t.” For example:
Whatever it is, do some research. Talk to people who have already pressed those buttons — it won’t hurt to build a better understanding.
Say you’re scared to start your own business:
What are the rules you need to break to progress forward?
Time to get personal and talk about the bedroom. Aww yeah. 💃 💗
For many men and women, the bedroom is a high-pressure environment. It’s easy to get mindfucked by expectations.
Even successful CEOs feel this. With three older brothers, Aubrey grew up hearing plenty of tales about sex and sexual performance.
Comparing the crazy tales he heard from his brothers to his reality made it hard for Aubrey to fully enjoy his early sexual experiences.
Thinking about what he was supposed to do or how he was supposed to perform took the enjoyment out of the moment.
“Sex isn't fun when you're in your head. It's much better when you're in your body.”
Live in the moment. Don’t worry so much about what you’re supposed to be doing or what others expect of you.
If you use Facebook, I call this “comparing your rough cut to someone else’s highlight reel.”
ALL we see on social media is how great everyone’s life is:
Social media can make you feel like shit because you’re comparing yourself so much. I ran into the same issues (this is why I removed social apps from my iPhone).
When you compare yourself, you do what you think you should do… instead of what you’re actually good at.
Here’s a hint: There will always be people better than you at a lot of stuff:
Stop giving a flying f about those things. You don’t have to be perfect.
In fact, no one’s perfect.
We all screw up and we're all going to make mistakes.
Once you recognize that fact, you can learn to love yourself.
“If you don't love yourself then you won't feel like you deserve all of the things that you're trying to manifest. Self-love is a massive cornerstone and we all have to realize that none of us are perfect.”
There’s no point constantly beating yourself down about not being good enough or failing here and there.
I’m the same way:
But once you realize everyone fucks up, you start make meaningful progress towards your goal.
Getting fired from Facebook didn’t stop me from growing an 8-figure business.
Your mistakes won’t stop you either.
Be the best version of you, not a half-assed impression of someone else.
In any situation, it can be easy to look at others and feel jealous of their attributes. That’s not a healthy way to move through life.
There will always be someone bigger, stronger, richer than you. But no-one else has the same combination of attributes as you.
Celebrate and embrace your uniqueness.
As we grow up, we’re told a story about love. You know, “boy meets girl”, “boy and girl get married,” “happily ever after.” All that kind of stuff.
Aubrey looks at love a little differently:
“Love isn't possessing or owning somebody, love is hoping that person can experience the most that they possibly can out of life.”
To be truly happy in a relationship, you need to remove the priority of yourself.
In other words, be SELFLESS.
Think about what this means in other areas of your life, too.
When you email a founder are you expecting them to help you? Are you giving them “free advice” only because you want them to help you back?
Challenge yourself this week to do something without any expectations:
Here’s a word-for-word email script you can send to someone you respect without expectations.
Subject: Really admire your work
Just want to say I really admire what you’ve been doing. Read your blog post on [THING] recently… LOVED IT!
One thing I think you could make it even better is [SUGGESTION]. To help, I put together a quick one-page Google Doc with the idea flushed out. You can just copy-and-paste.
Btw, no need to respond. Just wanted to help you out. 🙂
Keep creating amazing stuff,
Rethink your romantic and platonic relationships, and remove the expectations and selfishness. See what happens, and let me know in the comments.
There’s no substitute for experience.
You won’t become successful without trying.
And it starts with learning what to try.
Whether your goal is to become a better romantic partner, or a better entrepreneur, put yourself in situations to gain experience:
You won’t move forward by reading or thinking about your goal and waiting for the world to reward you. Educate yourself, then TAKE ACTION.
One of my favorite ways to learn about which action to take is to find a mentor or group of friends who can push me.
By the way, you don’t need to be “famous” to find friends or mentors. There are three simple steps you get started with today:
Or, you can search for meetups around your area.
Meeting people with experience will give you ideas on what to try yourself.
My friend Ryan Holiday uses the phrase “the obstacle is the way” to describe overcoming adversity to find success.
Pushing past adversity is one of the BEST ways to find success.
Aubrey and his fiancée, Whitney, have pushed past adversity in their own lives, too. In a society that’s mainly monogamous, they’re fully committed to an open partnership.
“We understand we have appetites of varied sources, and you can have a favorite restaurant, but still want to eat somewhere else. But with sex, for some reason we've been told this story and internalized the story that one supplier is perfectly all you need.”
For both Aubrey and Whitney, this was a real struggle to adapt. But after two-and-a-half years of a “hellish state of ego re-evaluation,” he realized he could let go of expectations:
“We’re programmed to say, ‘if your partner wants somebody else that means that you're deficient.’ Your ego feels really threatened and challenged the moment that your partner has interests let alone acts upon that interest with somebody else.”
The two-and-a-half-year struggle Aubrey and Whitney went through to be fully adjusted and happy in the openness of their relationship actually DEEPENED their bond and connection.
The thing you think is a threat is actually an opportunity.
The most important thing is how you think about every obstacle in your life.
Maybe your 9-5 feels like an obstacle that’s stopping you from starting your own business. But, if you use your job to gain experience and save some money to cover starting up, it could actually be the thing that enables you to do so.
Aubrey is constantly trying to learn.
He sees himself as Bladesmith who’s made a really awesome sword. He keeps hammering it, taking it to the fire, and making it sharper.
The sword will never be perfect, but he’s trying to correct each defect as it arises.
This process of taking the sword to the fire can be very painful and challenging, but it’s worth it because each time the sword is repaired becomes a little stronger.
Improving is essential for success.
The world moves fast, and you’re left behind if you become an arrogant know-it-all.
Personally, I’m trying to push myself here, too. Recently I’ve sharpening my Hebrew language sword through Hebrew lessons.
I even put time aside in my calendar to ensure I never miss a lesson:
It can be super difficult to be self-critical and look inside yourself for areas to improve. Try writing down 5 weakness you want to address in yourself and set aside time to work on them.
Struggling to come up with 5? Email your friends and colleagues and ask for their honest, open thoughts.
Here’s a script you can copy-and-paste:
Subject: Favor por favor
What’s the #1 BIGGEST thing you think I could challenge myself to do better this year?
You = awesome.
If you’re looking for more ways to improve and learn, I’ve got you covered:
“Make sure you're not burning the house down to bake a loaf of bread.”
It can be hard to maintain balance in life.
How many times have you started a healthy diet only to binge 10x worse than you normally would over the weekend?
Sometimes we swing so far to the left, we feel the only way to get back on track is to swing all the back to the right.
You need to find balance.
This applies to any area of life.
You also need to find the same balance between selfishness and selflessness.
How can you help yourself and the world to the maximum capacity? How can you find the SUCCESS you want?
For example, I put all of this content out for free. It takes me hours and hours every week to produce, I spend money flying to Cali and Vegas to interview people because I want to help you.
Finding the balance between selflessness + selfishness = success.
You have to have balance in your business, too.
You don’t want to spend all your time creating content or building your product and then zero time promoting it.
Everything you need to do should in sync across all areas of your business:
One of the BIGGEST mistakes most people make in business is they create too much time creating, and not enough time promoting.
Make sure to promote your content.
Here’s an example promotion list from my recent guest post from my friend Chris: “Peek inside Intercom’s Multi-million Dollar SaaS Growth Strategy.”
A lot of times, we skirt around subjects that feel a little taboo.
I know, I know. It’s hard to talk about these things. But we shouldn’t avoid a subject because it’s a little uncomfortable to talk about.
Note to parents out there... your children are watching porn (probably a lot). So wouldn’t it be better to educate them properly about sex than ignore the subject completely because it could be awkward?
Aubrey had to adjust to conversations about sex around his close family due to his involvement in his stepdad’s Fleshlight business.
But soon he realized there was nothing awkward about these conversations.
The perceived awkwardness was far worse than the reality. It wasn’t long before everybody felt totally normal having these conversations in a professional manner.
The more you talk about something, the more comfortable you become with that subject and then you actually get explore deeper topics.
Listen to more epic lessons from Onnit CEO and founder Aubrey Marcus below.
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