Archives:

Essentialism: The Disciplined Pursuit of Less – Book Review

6 commentsNovember 15, 2014

I’ve been reading more this year and so far my favorite has been Essentialism: The Disciplined Pursuit of Less by Greg McKeown. It’s so good I bought it for the team at AppSumo so they could all read it.

I often talk about having one goal and prioritizing based that goal as a key to marketing. Essentialism is an in depth look at what happens when we put more energy into ONE thing instead of EVERYthing in life and work

@GregoryMcKeown Your book […]


Hooked: How to Build Habit-Forming Products – Book Review

16 commentsNovember 4, 2014

My friend Nir Eyal released a new, fantastic book about customer behavior and products that hook customers right away.  Nir is a fellow start-up founder who has been through it all–and he puts that experience into the book Hooked: How to Build Habit-Forming Products.

I read the whole thing in a few days and found that it’s a perfect fit for the type of content I love: Hands-on, actionable advice that anyone can start implementing right away. If you’re looking for a […]


How to attract the best talent in the world

7 commentsNovember 3, 2014

[I’m hiring at AppSumo (click here to apply). Our flagship SumoMe.com product is reaching 180,000,000+ people a month and we need help. Make it to the end of this article for details.

If you refer a person we hire, you’ll get a first class ticket and all-expense day with me in Austin. We can go over any piece of your job, business or just bike around and eat tacos]

It’s hard to hire great people.

Millions of employers say that every time they […]


What I learned about email marketing after losing $135,000 a day

11 commentsOctober 7, 2014

6 years ago I started a company called Kickflip Inc. At the time, I was the #1 largest Facebook app developer.

Every week Facebook changed its API and we had to change our apps and games constantly. We were forced to play by their rules and they governed how we interacted with our own customers/players.

Kickflip eventually morphed into Gambit — a payments company that worked with Zynga, Tagged, Gaia Online, Disney and more.

Then one day Facebook banned us.

[…]