Author Archive: cdcapass

Online marketing to college students that actually gets people to the site for the site’s purpose, not for a promotional give - away

April 4th, 2007 No Comments

Something I find very interesting is that a ton of websites, especially those that market to the college audience, market in such a way that they lure people to the site not to actually use it, but for an incentive that is completely irrelevant to the website. Yes, some of the incentives may be [...]

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