Author Archive: Andrew Warner
Obama uses viral marketing to raise money and love
My friend Christel Hyden told me how the Obama campaign got her to donate twice as much money–and made her heart Obama more. Here it is in her words:
I decided last night to finally give to Obama because they sent me an email saying that my donation would be matched by someone else, and [...]
TOMS makes its do-gooder message viral
Olivia bought a pair of shoes from TOMS because she’s a do-gooder. She loves that every time someone buys a pair of shoes from them, TOMS gives away a pair to a person who can’t afford shoes.
After she finished her order, the Web site asked Olivia to dedicate the given pair. She dedicated the pair [...]
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