I was considering advertising our latest AppSumo Bad Ass developer bundle on Stack Overflow. I called them up and was told the CPMS were $6.25 and minimum spend was $1,000.
I realized I need a way to make decisions about whether that’s a good deal or not.
Here’s the spreadsheet I used based on their data. I figured you could use it as well in deciding which ad campaigns are the best for you.
Key things to always ask when doing your advertising.
- What is the ctr of the ads?
- What is the unique visitor to impression ratio? 100,000 impressions doesn’t mean 100,000 saw it.