Category: Entrepreneurship, Personal How we Doubled AppSumo.com's Conversion Rate in 2 Days
We are using the currently available AppSumo optimization bundle to increase AppSumo’s own conversion rate and managed to double it in two days. I’ll tell you how below but while walking around Paris a few day ago I realized that we could leverage the power of people to increase our conversion rate even more.
So here’s what we are going to do:
Leave a comment or tweet to @appsumo on how we can increase our appsumo.com homepage conversion rate. We are going to take our 3 favorites, test them and report back the results. All tweets / Comments must be submitted by Friday 3pm (so we have enough time to test).
If there is an increase in conversion rate we will give the difference to the top person. The other 2 people selected will get a free bundle.
Huh? Yea, we are currently hovering around ~3% conversion rate. If you do a mock up, that makes it easier to choose and do your test as well.
Here’s how the numbers work out:
$250 for a comment is not a bad deal:) Contest ends Friday at 3pm PST, go leave a comment / tweet now.
Disclaimer: There are no disclaimers.
Why are we doing this?
This is helpful to increase our conversion rates going forward. It compounds. So if we increase it to 5%, then it’s always 5% for all future bundles and we can keep increasing that to my personal goal of 10%.
So far we’ve doubled our conversion rate from 1.5 to 3%. Here are a few things we’ve done so far:
Here are some things we changed based on CrazyEgg, SnapABug and general feedback.
- Moved buy now from right to left side
- Changed the share links to social proof since no one was clicking
- Too many people were clicking on our. No Thanks, tell me when the next bundle is so we pushed it down further on the page and removed the background color
- We added a testimonial to show that people like what we are offering.
- Displayed company logos based on which got the most clicks (also on who had most the twitter followers).
- The timer wasn’t prominent so we moved it higher:
- Our conversion on the checkout page is very high (80%+), ie. so we want more clicks. Hence we made more things that made sense clickable to the checkout page, like the timer.
- Peoples mouse movements were in the middle of the page so we moved our buy now buttons there. Learned from Clicktale.com.
- People were confused whether they were getting one or all bundles so we changed the text from buy now to buy all 5 now >
- Removed the tell us what you want and app directory link from the tip. Distracting from what we want users to do, buy.
- Clarified redemption times. Got great feedback using SnapABug.com that people didn’t have a need for the bundle right now. So we realized we could clarify that almost all the services can be redeemed whenever.
- Feedback was that text sucks and images rule. Removed text and updated with images.
- People kept asking if our charge was monthly or one time. we added an faq page.
- Bonus tip! Use google analytics and setup goals. this was AMAZINGLY helpful. you can see the $ per each referral as well as how much $ you make from specific page visits. This will teach you if people to go to your faq then buy or which sites you should try to buy more traffic from.
Thanks Sudhanshu Aggarwal, Jason Baptiste, Ruben Gamez, Gabe Weinberg, Jeff Clark, Jerome Breche and everyone who talked to us for help on this article and optimizing.
Contests ends Friday at 3pm. Go leave a tweet / comment with what we should test, it can be anything.
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Noah wrote How we Doubled AppSumo.com's Conversion Rate in 2 Days on August 27th, 2010 and there are 27 comments. There will be one more after you add yours, though. Read more posts by Noah.
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27 Responses to “How we Doubled AppSumo.com's Conversion Rate in 2 Days”
August 27th, 2010
7:30 am
How we Doubled our Conversion Rate in 2 Days: http://bit.ly/cjcXBU Comments: http://bit.ly/cHXikJ
August 27th, 2010
7:33 am
You don’t give up do you
?
August 27th, 2010
7:34 am
It’s the same post on a non-blocked domain. The content is good and relevant. What do you think?
August 27th, 2010
7:34 am
In his defense, it is great post. Also, there were some great comments in the old version
http://www.appsumo.com/blog/how-we-doubled-our-conversion-ra…
August 27th, 2010
7:35 am
Apart from the suspiciously high number of upvotes in the first two minutes I think it’s fine. So did you get an answer?
August 27th, 2010
7:35 am
Apart from the suspiciously high number of upvotes in the first two minutes I think it’s fine.
August 27th, 2010
7:35 am
Love this analysis and constant push to do things better. Bookmarked.
How long are you in Europe for? I’m coming down in Sep. for Oktoberfest and other general buffoonery. Denmark/Deutschland/Sweiss/France. Email me!
August 27th, 2010
7:36 am
Heading back to SF on Monday. That sounds like a good plan.
August 27th, 2010
7:37 am
Agreed, I wonder what the beef with appsumo.com is.In case anybody wonders what this is about: http://news.ycombinator.com/item?id=1636861
August 27th, 2010
7:37 am
How we Doubled our Conversion Rate in 2 Days: Comments http://url4.eu/74Hdm
August 27th, 2010
7:38 am
Here’s what Paul said:"Voting anomalies on your submissions.BTW, the site guidelines explicitly ask you not topost questions about moderation that you couldinstead ask in an email."—————————————
Which is weird since I didn’t even know our original post made it to the homepage since I didn’t submit it.
Anyways, I am just trying to post content I think people will like.
It goes out in my RSS feed and I show it to a few friends whom I think will like it. I’m finding it hard to believe that is an anomaly.
August 27th, 2010
7:39 am
Here’s what Paul said:"Voting anomalies on your submissions.BTW, the site guidelines explicitly ask you not topost questions about moderation that you couldinstead ask in an email."————-
Which is weird since I didn’t even know our original post made it to the homepage since I didn’t submit it.
Anyways, I am just trying to post content I think people will like.
August 27th, 2010
7:41 am
> Voting anomalies on your submissions.You’re asking for trouble then, this one looked like another ‘voting anomaly’ to me. Even PGs posts don’t get that many upvotes in the first few minutes.
August 27th, 2010
7:52 am
You can double your conversion rate in two days trivially by changing the mix of traffic. For pete’s sake, do A/B testing! Otherwise you will never know whether your changes are doing it or not.I would explain the offer, in bullet points, above the fold.
1) List-of-the companies offer services to help bold save the money you are losing on your website bold.
2) These services normally cost $X, but if you buy now, you can use special, limited editions for a one-time payment of $25. Big Freaking Buy Now Button
August 27th, 2010
7:59 am
HNews: How we Doubled our Conversion Rate in 2 Days http://bit.ly/97eHp4
August 27th, 2010
8:07 am
How we Doubled our Conversion Rate in 2 Days http://goo.gl/fb/pdH7W
August 27th, 2010
8:15 am
How we Doubled our Conversion Rate in 2 Days http://dlvr.it/4L5yH
August 27th, 2010
8:18 am
@hnshah, you might like this – http://bit.ly/au2K74
August 27th, 2010
8:29 am
How we Doubled AppSumo.com’s Conversion Rate in 2 Days http://t.co/D2EhiG1 via @noahkagan | Great post and info!!
August 27th, 2010
8:50 am
How we Doubled our Conversion Rate in 2 Days – http://su.pr/2nqaYB
August 27th, 2010
8:55 am
How we Doubled our Conversion Rate in 2 Days http://bit.ly/a9TXqq (http://bit.ly/bBDtek)
August 27th, 2010
9:48 am
Offer the source code (non exclusive)for my game (a $500 value)
http://itunes.apple.com/us/app/missile-o-mine-defender/id338323991?mt=8
Great game for iPhone/iPad, with similar game engine to Flight Control
I am willing to give it to the second winner (that is of course if I win)
I am sure, there will be tons of users who would want this.
contact me at jimmy@inodesoft.com
August 28th, 2010
8:45 am
How we Doubled AppSumo.com’s Conversion Rate in 2 Days http://t.co/hlmZ8oj via @noahkagan
August 28th, 2010
8:03 pm
How we Doubled our Conversion Rate in 2 Days http://bit.ly/dvuN6z
August 31st, 2010
4:40 pm
Looks like you only got one comment, but it was a good one- review your traffic quality and conversion rate by source and optimize from there.
Some thoughts:
- the “get the next deal” popup is probably increasing your conversion rate to people entering their email, but it may be reducing your sales conversion rate?
- You could try to make it look a bit more Groupon-y, e.g. list the %discount (I see you already have done some groupony things, though
- In general I think the layout is kinda messy. logos with no description, dollar figures crossed out, huge descriptions below with unclear boundaries between each product.
Why not a more “logical” layout, e.g. a 5-row table showing
product logo – mini-description – $price
product logo – mini-description – $price
product logo – mini-description – $price
product logo – mini-description – $price
product logo – mini-description – $price
——————————————————-
Total – $total_price
AppSumo Discount: 90%
Price: $25 [BUY THE SH*T NOW!!!!]
September 1st, 2010
9:20 am
I think you forgot to thank Uriel too!
September 1st, 2010
11:00 am
use some creative advertising/marketing– get a mascot (furry creature) for the website and threaten to kill it if not enough people buy a deal, the countdown clock is a death timer, buy button a threat (buy now or the rabbit gets it!)
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