Archive for: July, 2010
6 Email Marketing tips for Reducing your Unsubscriptions
Sometimes I wonder about sharing my secrets since it makes competition harder but then it pushes me to just think of something new. On my way to breakfast I just had to get these out. These are some things I am learning about email marketing from running AppSumo. Here’s an excel chart where you can [...]
AppSumo.com Round Deux: Design Bundle. 2 days left
We went out and asked tons of web and graphic designers for their favorite design tools. Then we put them in this bundle and wrapped it in a cute ribbon. AppSumo.com Design Bundle includes: – Typekit.com – Amazing fonts! – Balsamiq – Save time, create mockups – Noteableapp – Collaborate on design projects – Ember [...]
Quant Based Marketing for Start Ups
When I first got the job at Mint before they launched Aaron Patzer (founder) told me I had to get Mint.com 100,000 users 6 months after launching. Shit, I was a bit nervous. This is common in most startups, fortunately Mint had over a million users after 6 months. How did that happen? First off, [...]
Process, investment and flow. A review of the Toyota Way
TL;DR: Invest in people, setup processes, continual improvement and think in flow. When I was in Bali, Mark from wooden-ships.com took me to see the company’s factory which was amazing. They had been running the business for over 10 years and now had nearly 300 employees. The idea of a business creating that many jobs [...]
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