Recently I started receiving some holiday cards from companies we’ve worked with and I threw them away right after I opened them. Why you ask? Let’s do a multiple choice test:
a) Cause I am Jew and don’t celebrate Christmas.
b) You didn’t bother to write my name or anything personal to me / the company.
c) You didn’t spend the 2 minutes to know you could have sent me a $5 Chipotle gift card and I would have loved you forever.
d) You didn’t even include a return address or do anything that was handwritten.
e) Your generic message about working together and appreciation, made me gag.
f) All the above.
link to photo
Why is it so hard to be genuine? I think companies should just send the other company a lot of money or at least something memorable. Sending a $.35 card with some crap message just makes me think you don’t even care.
In the great words of Little Goat, “Christmas is the time of year when you realize how little people know about you.”