Comments on: Startup Stories, Alyssa Rapp founder of Bottlenotes

By: JEREMYCWILSON.COM » Bottlenotes: Silicon Valley Internet Start-Up Meets Wine Industry in Chicago

Sat, 12 Jun 2010 16:40:21 +0000

[...] Click here to learn more about Bottlenotes. And if you’re up for a bit more reading, click here for an online interview by Start-up Stories, and here for a podcast interview on [...]

By: Class

Class — Fri, 30 Jan 2009 12:02:32 +0000

Awesome interview, having that kind of success doing something you love before hittin’ 30 is really amazing.

By: Site O Rific

Site O Rific — Sun, 11 Jan 2009 00:08:06 +0000

This is a bit odd. You cannot taste the wine or smell the bouquet. I would still buy the vino from someone loca shopl that I can develop a relationship with. I think these brick and mortar mainstays are inevitable online, but they lack the exciting novelty that fresh online ideas bring. Still, the under 30′s will go for it.

By: Small Business Marketing

Small Business Marketing — Wed, 24 Dec 2008 04:37:39 +0000

Interesting how coming out of a Stanford setting, Alyssa zeroed in on the millenial generation and used the web and some nifty applications to grab there attention and take away some of their “pain”.

Nice marketing strategy to a market niche that was waiting to be taken advantage of.

By: Nicole Price

Nicole Price — Sat, 06 Dec 2008 03:48:19 +0000

Sorry to nit pick but I think it should be ‘Intimidated’ not ‘intimated’ in the first para.

By: How Social Media Change Lives

How Social Media Change Lives — Wed, 03 Dec 2008 08:59:05 +0000

[...] -by a woman named Alyssa Rapp who’s into online wine business and how she got successful in her own kind of field. 2. – by Liz [...]

By: Games-boy

Games-boy — Wed, 03 Dec 2008 05:04:18 +0000

Frankly, I do not drink wine within three years. I do not drink wine. -))) However, I read an article with pleasure.

By: Patrick Jarrett

Patrick Jarrett — Tue, 02 Dec 2008 21:36:37 +0000

It’s interesting to me that Wine has such an online presence. It’s something I personally know very little about, but I am able to see the draw it has online with BottleNotes, Gary V’s podcast, etc.

I think this is due to several variables, the greatest of which being that it’s a culture. I do my video podcast about a collectible card game, and the competitive players of it treat it like a sport, they train for it and play it endlessly, it’s a culture and not a hobby. Sure some are hobbyists, but the audience which really exists for the online content are more than that. And it’s the same way with wine.

The internet makes it much easier to let it become more than a hobby and to take part in the culture online. Of which this is a great tool for those people, thus a major key to its success.

If you can build a business / tool which reaches a rabid fan base, then you’ve already got half the battle in the bag, or bottle as it were.