Comments on: 15 Ways to Optimize your Subscription Model http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tim Van Loan http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-766627 Tim Van Loan Tue, 16 Mar 2010 16:14:12 +0000 http://okdork.com/?p=1375#comment-766627 Great tips Noah! From our users, we've seen the same trends increasing subscription conversion rates (taking the CC numbers up front., having a positively focused action button, using A/B testing to validate pricing). One thing you do have to be careful about is how you handle the 1+ year subscriptions. We've found that many subscribers forget about the yearly susbcription and are more likely to initiate a chargeback if they're not notified.We discuss our suggestions on how to maximize this yearly transactions on our blog at: http://blog.recurly.com/2010/01/how-to-maximize-your-yearly-subscription-renewals/ We built <a href="http://recurly.com" rel="nofollow">Recurly</a> to help take some of the guesswork away from deploying subscription billing and we're always happy to help and give our advice. T hanks for the great post! Tim Great tips Noah! From our users, we’ve seen the same trends increasing subscription conversion rates (taking the CC numbers up front., having a positively focused action button, using A/B testing to validate pricing).

One thing you do have to be careful about is how you handle the 1+ year subscriptions. We’ve found that many subscribers forget about the yearly susbcription and are more likely to initiate a chargeback if they’re not notified.We discuss our suggestions on how to maximize this yearly transactions on our blog at:
http://blog.recurly.com/2010/01/how-to-maximize-your-yearly-subscription-renewals/

We built Recurly to help take some of the guesswork away from deploying subscription billing and we’re always happy to help and give our advice. T

hanks for the great post!
Tim

]]> By: Class http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-573452 Class Tue, 27 Jan 2009 23:15:10 +0000 http://okdork.com/?p=1375#comment-573452 Good stuff, hits on a lot of important things we often overlook or push off till later, but we could benefit from by doing now. Most of his suggestions can apply to any startup. Good stuff, hits on a lot of important things we often overlook or push off till later, but we could benefit from by doing now. Most of his suggestions can apply to any startup.

]]> By: Jason http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-563462 Jason Thu, 08 Jan 2009 04:26:34 +0000 http://okdork.com/?p=1375#comment-563462 Also, we have shy'd away from 1/2/3 year pre-pays because at the end of the period, the customer needs to make a purchasing decision. Whereas on a monthly auto-billed basis, they don't have to make a purchase decision at any point in time (unless they don't like the software of course). Do you find that only a % of people re-signup at the end of the pre-pay period, and therefore a monthly billing cycle is better? Also, we have shy’d away from 1/2/3 year pre-pays because at the end of the period, the customer needs to make a purchasing decision. Whereas on a monthly auto-billed basis, they don’t have to make a purchase decision at any point in time (unless they don’t like the software of course). Do you find that only a % of people re-signup at the end of the pre-pay period, and therefore a monthly billing cycle is better?

]]> By: Jason http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-563460 Jason Thu, 08 Jan 2009 04:23:37 +0000 http://okdork.com/?p=1375#comment-563460 Hi - thanks for your tips. In your opinion guys, what is better - to have a 30 day free trial, or a 14 day free trial and your first month for free when they signup? Hi – thanks for your tips. In your opinion guys, what is better – to have a 30 day free trial, or a 14 day free trial and your first month for free when they signup?

]]> By: Nicole Price http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-540267 Nicole Price Mon, 01 Dec 2008 16:01:07 +0000 http://okdork.com/?p=1375#comment-540267 Those are some good tips, need to keep them in mind. Those are some good tips, need to keep them in mind.

]]> By: Derek http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-539116 Derek Sat, 29 Nov 2008 04:17:30 +0000 http://okdork.com/?p=1375#comment-539116 I love how you emphasize adding things like a "secure" badge and "hacker safe" type badges. Does anyone have any data showing that this actually increasing conversion? I love how you emphasize adding things like a “secure” badge and “hacker safe” type badges. Does anyone have any data showing that this actually increasing conversion?

]]> By: Jason http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-537572 Jason Thu, 27 Nov 2008 07:13:32 +0000 http://okdork.com/?p=1375#comment-537572 Thanks! Ive been suing my Mac Mini to switch to 1024x768 to see how other well known sites do their signup page.. Not sure how we could modify our page to have it all fit above the fold. Most of my competitors, including the behemoth in my space have a much bigger registration page that does not fit above the fold... hmmm.. What to do? Thanks! Ive been suing my Mac Mini to switch to 1024×768 to see how other well known sites do their signup page.. Not sure how we could modify our page to have it all fit above the fold. Most of my competitors, including the behemoth in my space have a much bigger registration page that does not fit above the fold… hmmm.. What to do?

]]> By: Noah Kagan http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-537159 Noah Kagan Wed, 26 Nov 2008 00:55:52 +0000 http://okdork.com/?p=1375#comment-537159 jason, quick things. 1- for registrations, i like everything above the fold 2- dont show payment stuff until payment time 3- 8 letters for your pw. are you a bank? 4- reduce benefits to 3 key things. more but im busy:) jason,

quick things.

1- for registrations, i like everything above the fold
2- dont show payment stuff until payment time
3- 8 letters for your pw. are you a bank?
4- reduce benefits to 3 key things.

more but im busy:)

]]> By: Jason http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-537158 Jason Wed, 26 Nov 2008 00:53:23 +0000 http://okdork.com/?p=1375#comment-537158 Cool, here it is: http://www.clevertools.com/website/signup.html Cool, here it is: http://www.clevertools.com/website/signup.html

]]> By: Noah Kagan http://okdork.com/2008/11/19/15-ways-to-optimize-your-subscription-model/comment-page-1/#comment-537155 Noah Kagan Wed, 26 Nov 2008 00:46:10 +0000 http://okdork.com/?p=1375#comment-537155 Jason, go for it. i'll try to help. Jason, go for it. i’ll try to help.

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