I was just adding another bookmark to Yelp.com and realized they added some Google ads to their site. See pic below. I really hate when people make wild predictions about someone should buy someone so I’ll apologize ahead of time. I was talking to someone yesterday who was saying Google was dumb to buy YouTube. I thought so at the time, well mostly I was jealous of the $$$:) Anyways, Youtube is a content system that people are browsing and Google can throw ads on. There is more than this but I’m simplifying. This is the EXACT same thing with Yelp.
On Yelp there is ton of great content and information about restaurants (and potentially any business) generated by a passionate userbase. I was VERY wrong when I talked crapped on Yelp a year ago. My bad. Right now Yelp has grown mostly through Google Search results and map results with some word of mouth thrown in. I am guessing shortly they are going to start focusing on monetization after they’ve done a lot of growth. The amount of business they drive to restaurants is insane but they don’t get a cut of it at all. For now…anywho, they have a lot of opportunity and seems like a slam dunk for Google.
Anywho, I am totally off base or does this make sense. Thoughts?