The difference between iPhone and Facebook app users

September 8, 2008 - Get free updates of new posts here

Andrew asked this question on his blog that I think about quite often.


link to photo

Let’s compare some differences between app users:

facebook app user iPhone app user
Users Annual salary -$5 $75,000
Amount spent to use service $0 $200-400
Amount spent monthly $0 $70

Which kind of user do you want?

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12 responses to “The difference between iPhone and Facebook app users

  1. Ted Rheingold Reply

    Dood, that’s funny … because it’s true.

    Perhaps the guy with his hat out in the picture should sign up for a survey service so people could donate to him with the proceeds they get for spending 5 minutes filling sensitive personal data that can be resold to lead-gen and direct marketing associations?

    I tumbled it.

  2. Dave Liu Reply

    Hi Noah, I ran into Justin Lee in San Francisco and I thought of you and your love for burritos. Been a year or so since we met up?

    Glad to pick up your blog where I left off…. : )

  3. Steven Kovar Reply

    Haha, it’s comforting to know my current project is largely based on the iPhone, given little tidbits like this. 😛

    Then again, I’m working on a different one which is meant for Facebook apps. Let’s see which one turns out for the better. ;]

  4. Steven Kovar Reply

    Profit is surely the best measuring stick to determine “betterness” but the focuses of the two are different, though I’d like to find a better metric; something like ‘awesomeness’ or maybe ‘really awesomeness’. I just need to find a way to make that quantifiable. 😮

    One app is designed to have a greater number of users, and the other is designed to have more ‘serious’ members, I suppose you could say. Both markets are “hot” right now, so there’s no telling which will get picked up and ran with the most.

    That said, my Facebook app will be monetized via the people who want to make contact with its users rather than the users themselves. Both are service-based.