I just moved into my own place in Pacifica,CA. Feel free to come work over here with me if you are interested. Can you believe I have my own place? Anyways, I bought a Brita water filter to have some delicious filtered water.
After I took out the pitcher it made me tear apart some stickers saying when the pitcher would expire and put them on the outside of it. Now on July 14th at 7pm I need to replace the water filter. Then the light bulb went off in my head about virality in that getting a higher conversion is really about making the user commit to something and then asking for what you want!
How can you apply this to your site? Let’s take a look at Quizzes:
1- How Sex & the City are you? You click the quiz from somewhere and then fill out 25 questions. (I hope I am like Samantha)
2- Then it says to find out your results please compare yourself to 4 friends. Damnit, I don’t want to bug them but I’ve already spend time doing this so I will.
3- You find out you are like Charlotte. Bummer, but now the viral loop has started and you are on to the races.
1- Think about how you can allow users to access / use your service before you want them to do anything.
2- The faster you can on-board (getting them into the core of your product) the more likely they are to stick around. As long as your product doesn’t suck.
3- When you agree to something or put time into it you are more likely to come back. Retention increases virality (more on that later). Think about World of Warcraft people who’ve spent 20 hours getting to level 49.a, when levels 50-60 come out, do you think they are going to do it?
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