My friend Christel Hyden told me how the Obama campaign got her to donate twice as much money–and made her heart Obama more. Here it is in her words:
I decided last night to finally give to Obama because they sent me an email saying that my donation would be matched by someone else, and I love matching funds. But I didn’t realize they were going to literally match me with someone, but then [they] showed me who had matched my donation and gave me a chance to send her a personal note, and I could even have them show her my email address in case we wanted to continue the conversation.
I liked the idea so much that when they sent my confirmation email with a link letting me become a matching donor, I jumped at the chance. They instantly got me to double my original contribution, and I even got a note at 3 AM from a guy in LA, the one whose donation I matched, thanking me and telling me that he’d never contributed to a political campaign before.
The whole system is such a great representation of him not just connecting people, but using simple technology so smartly. And you know I’m gonna vote for a guy who hearts technology.
This post was written by Andrew Warner.