Comments on: TOMS makes its do-gooder message viral

By: Online Sat??lar? Artt?rman?n Duymad???m?z 7 Yolu | Pazarlama Trendleri, Internet Pazarlama Stratejileri, Inovasyon Marketallica (Ozgur Alaz)

Sat, 01 Nov 2008 13:32:00 +0000

[...] Bu f?rsatdan yararlanarak al??veri? sürecinin sonuna çe?itli ‘arkada??na öner’ mekanizmalar?n? eklemek çok karl? olabilir. En ba?ar?l? örneklerden birisi TomsShoes.com‘dur. Toms’da ald???n?z her bir çift ayakkab? için yoksul bir çocu?a bir çift ayakkab? ba???lamay? taahüt ediyor. Sat?n alma sürecinin sonunda ise mü?terilere, bu ayakkab?y? kimin ad?na ba???lamak istersiniz diye soruyor. Böylece arkada??n?za, Toms’un hikayesini anlatan ve kendi ad?na bir ba??? yap?ld???n? söyleyen bir mail gidiyor. (kaynak: okdork) [...]

By: Eva White

Eva White — Mon, 16 Jun 2008 07:48:56 +0000

What a beautiful way to combine materialism with charity. This way you never feel guilty when you buy something for yourself, as you know you have contributed to someone else in a small way. I wish we could do this with clothes and books as well.

By: David Adewumi

David Adewumi — Sat, 24 May 2008 00:43:48 +0000

Noah,

Have you ever heard of BBSL (http://www.buyshoessavelives.com)

The first and only time I’ve ever spent $100 on a pair of shoes!

Solid, hand-made and pretty comfy.

By: emad

emad — Fri, 23 May 2008 02:48:34 +0000

I like the idea. What a great way to have an impact and market yourself to other prospective buyers.

By: Cass

Cass — Thu, 22 May 2008 22:14:26 +0000

Funnily enough, as the “dedicatee” of the TOMS shoes, I didn’t realize until reading this post that the shoes had been dedicated in my name! I received the TOMS email, understood that Olivia had bought a pair and therefore provided a child with a free pair, but I didn’t catch the personal-to-me aspect of the whole exchange. As someone who gets a lot of email from various websites and commercial outlets, I don’t normally read these line for line, but rather give them the “ol’ Eyeball.” Granted, I am clearly an oblivious moron, but I do wonder if this compelling aspect of a TOMS shoes purchase could be strengthened/emphasized by typographically “calling out” the dedication angle in addition to the purchaser’s name and company name. And a sorely belated thank you for the dedication, Oliv!

By: Efren Toscano

Efren Toscano — Thu, 22 May 2008 21:14:12 +0000

This is Awesome! I Love TOM’s shoes

By: Neelu

Neelu — Thu, 22 May 2008 21:08:31 +0000

great way of sharing “good energy” with others

and also great viral marketing tool

almost like buy one, get one free for your friend — relating to good vibes–you get good vibes and so does your friend

more good feelings spread around the globe (and brand recognition and awareness)

way to go, TOMS!!

By: Olivia

Olivia — Thu, 22 May 2008 20:19:30 +0000

I’ve been consistently impressed by the way TOMS does things and I thought the option to ‘dedicate’ the give-away shoe was genius. It made me feel good, I got to pass the product, and when I see my friend for dinner tonight, she won’t be surprise that I’m showing up wearing TOMS.

I know TOMS is very interested in creating an authentic brand, so it’s interesting to see what methods they use to accomplish this.