One of the best and most successful methods of implement viral is what I call the leech method. This is what has made some of the largest and most successful companies ever. How does it work? Great question.
Leech Method: This is creating a viral system on the back of a system that has a crap load of people.
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- Paypal auto-inserts into eBay.
- Facebook apps on the back of Facebook
- Google being used to power Yahoo & AOL (Not really viral but leech method)
- YouTube creating video flash embeds on MySpace
- Slide creating instant bulletin posts on MySpace as well.
Currently, many sites encourage people to email their friends (how to get more subscribers on email) and with fingers-crossed those users may come to their site. The leech method goes to the most popular party in the city and starts infecting people there.
What are other sites still available to leech on?
This is part of a series called “Learning Viral”. For the other posts in the series click below: