Last week I had a great meeting with the casual-games / viral guru and VC extraordinaire Jeremy Liew from Lightspeed Ventures. If you can get money from him please take it. Anyways, we were talking about the casual games experience and virality when he mentioned something about the ways of incorporating virality.
Add-on: This is the generic “idea” of virality that many people use.
“I created this great site and now I will add an invite your friends box and we will go viral!” How many times have you heard of this strategy?
Natural: This is where the process of inviting, growing and spreading your site is the fun/natural way of growing it. As well, the virality coefficient or growth should be much greater than an add-on site. What are some examples of this?
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– Paypal. I sent you $45 via email. Heck yes, you are going to create an account and accept that money.
– Virtual teams like Manager Zone. You are not inviting your friends, you are recruiting your team members to play on your team.
Bottom Line: It’s like adding a Ferrari engine to a Honda. It’s still a Honda. Try to think of ways that people want to compare with another, choose their friends not invite and it’s a natural part of the part process.
What are other examples of natural virality?
This is part of a series called “Learning Viral”. For the other posts in the series click below: