Comments on: Optimizing: Improving House of Rave http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Improving HoR - Day 17 | HOT SEXY AND PRODUCT REVIEWS http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-464642 Improving HoR - Day 17 | HOT SEXY AND PRODUCT REVIEWS Sat, 30 Aug 2008 14:27:22 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-464642 [...] button should stand out a little more, and I’m still trying to find/make a good one. Even Noah commented on this saying checkout buttons should stand [...] [...] button should stand out a little more, and I’m still trying to find/make a good one. Even Noah commented on this saying checkout buttons should stand [...]

]]> By: Financial Journal » Blog Archive » Improving HoR - Day 17 http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-369970 Financial Journal » Blog Archive » Improving HoR - Day 17 Thu, 29 May 2008 11:24:10 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-369970 [...] button should stand out a little more, and I’m still trying to find/make a good one. Even Noah commented on this saying checkout buttons should stand [...] [...] button should stand out a little more, and I’m still trying to find/make a good one. Even Noah commented on this saying checkout buttons should stand [...]

]]> By: PiarasM http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-356100 PiarasM Mon, 12 May 2008 22:04:42 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-356100 I think for the customer base, the gif images are not too out of place. To be honest, I kind of like them!! That color coaster changer is a must have!!! Making the title logo a link to the homepage seems like a good choice. With your price point being quite low for a lot of your items, you would really benefit from expanding the discount pricing on larger orders. I see this on some products but why not all? I think for the customer base, the gif images are not too out of place. To be honest, I kind of like them!! That color coaster changer is a must have!!!

Making the title logo a link to the homepage seems like a good choice.

With your price point being quite low for a lot of your items, you would really benefit from expanding the discount pricing on larger orders. I see this on some products but why not all?

]]> By: Anand Chhatpar http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-344250 Anand Chhatpar Sun, 27 Apr 2008 07:59:02 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-344250 Hi Noah, This is incredibly useful! I would love to get specific feedback for improvement of my site where I am selling our training webinars: http://training.brainreactions.com - Anand. Hi Noah,

This is incredibly useful!

I would love to get specific feedback for improvement of my site where I am selling our training webinars:

http://training.brainreactions.com

- Anand.

]]> By: Nev http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-343855 Nev Sat, 26 Apr 2008 18:18:10 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-343855 Thanks for the suggestions Mr. No-uhh, Seems like the most consistent comment is to upsell. I actually just upgraded to the new version of Shopsite that allows me to upsell directly in the shopping cart. I'm getting a custom shopping cart layout made for this as we speak. This was one of my priorities for this month: http://www.nevblog.com/2008/04/improving-hor-this-month.html ------------------------- As for the seizure inducing .gif images....despite their crazy appearance, whenever I put one of those up the item sells SEVERAL TIMES more than before. They look annoying to some, but eye catching to others. I am re-designing the header....god it's ugly....and I might just do the "xxx customers served since 2001" Thanks for the suggestions, more are always appreciated! -Nev Thanks for the suggestions Mr. No-uhh,

Seems like the most consistent comment is to upsell. I actually just upgraded to the new version of Shopsite that allows me to upsell directly in the shopping cart.

I’m getting a custom shopping cart layout made for this as we speak. This was one of my priorities for this month:
http://www.nevblog.com/2008/04/improving-hor-this-month.html

————————-

As for the seizure inducing .gif images….despite their crazy appearance, whenever I put one of those up the item sells SEVERAL TIMES more than before. They look annoying to some, but eye catching to others.

I am re-designing the header….god it’s ugly….and I might just do the “xxx customers served since 2001″

Thanks for the suggestions, more are always appreciated!
-Nev

]]> By: Yuval http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-343415 Yuval Sat, 26 Apr 2008 04:31:10 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-343415 OMG. Seizure inducing, isn't it? :) No really, I understand the need to show the full effect of the products, but why not use those animated gifs in the product pages where there will only be ONE flashy image? God I sound old..... Since this seems to be an established biz, I'd add a banner on home and key landing pages: "Over X years online, served over XXXX happy customers!" Another thing that can increase the confidence level is a return policy linked from a nice, prominent "money back guarantee" icon. It can remain in the same page as the shipping policy, but link to it from a separate graphic. I like Amazon cause I can return stuff I thought will be cool but isn't. I'll like your site for the same reason. Search yields a nearly useless page - no images. UPSELLS!!! THEY ARE ABOUT TO CHECKOUT WITH A $6 CART!!! OMG. Seizure inducing, isn’t it? :)
No really, I understand the need to show the full effect of the products, but why not use those animated gifs in the product pages where there will only be ONE flashy image? God I sound old…..

Since this seems to be an established biz, I’d add a banner on home and key landing pages: “Over X years online, served over XXXX happy customers!”

Another thing that can increase the confidence level is a return policy linked from a nice, prominent “money back guarantee” icon. It can remain in the same page as the shipping policy, but link to it from a separate graphic. I like Amazon cause I can return stuff I thought will be cool but isn’t. I’ll like your site for the same reason.

Search yields a nearly useless page – no images.

UPSELLS!!! THEY ARE ABOUT TO CHECKOUT WITH A $6 CART!!!

]]> By: Laura http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-343217 Laura Fri, 25 Apr 2008 23:00:17 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-343217 The faves list is too long, and not having roll over lists screams cheap operation to me for some reason especially when there's an overuse of animated gifs. Given the nature of the site, the descriptions of the items could use a bit of humor or story of some sort, which will keep users on the page longer and may or may not make people want to buy things more (vis a vis woot/thinkgeek although the crowds for those sites are a bit different than here). The pictures for the stars and stripes collection at least looks a bit surreal. I have a preference for more realistic pictures of products I'm going to buy without touching. Tactile feedback aka rollover animations. This is how i usually figure out something is a link..... and I'm in an area where I can click said link. all i can think of for now The faves list is too long, and not having roll over lists screams cheap operation to me for some reason especially when there’s an overuse of animated gifs.
Given the nature of the site, the descriptions of the items could use a bit of humor or story of some sort, which will keep users on the page longer and may or may not make people want to buy things more (vis a vis woot/thinkgeek although the crowds for those sites are a bit different than here).
The pictures for the stars and stripes collection at least looks a bit surreal. I have a preference for more realistic pictures of products I’m going to buy without touching.
Tactile feedback aka rollover animations. This is how i usually figure out something is a link….. and I’m in an area where I can click said link.

all i can think of for now

]]> By: Daniel Elmore http://okdork.com/2008/04/25/optimizing-improving-houseof-rave-com/comment-page-1/#comment-343140 Daniel Elmore Fri, 25 Apr 2008 20:59:44 +0000 http://okdork.com/2008/04/25/optimizing-improving-houseofravecom/#comment-343140 Yo, I've seen that any kind of Combo Deals/Better Together promotions increase revenue. Buy ABC with XYZ and save 10%, etc. Just list one or two right under the product info. I also think that the "Hacker Safe" seals, depending on your niche, can be counterproductive. It merely reminds visitors that hackers do exist and are at work everywhere. Noah - Review me: http://tuggle.it :) :) Yo, I’ve seen that any kind of Combo Deals/Better Together promotions increase revenue. Buy ABC with XYZ and save 10%, etc. Just list one or two right under the product info.

I also think that the “Hacker Safe” seals, depending on your niche, can be counterproductive. It merely reminds visitors that hackers do exist and are at work everywhere.

Noah – Review me: http://tuggle.it :) :)

]]>