Comments on: Learning Viral: The Basic Viral Model http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Eva White http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/comment-page-1/#comment-389513 Eva White Mon, 16 Jun 2008 07:52:21 +0000 http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/#comment-389513 Good way to increase traffic to the site. I think Orkut basically grew out of this system. I would have never joined had 3 different friends not sent me invites Good way to increase traffic to the site. I think Orkut basically grew out of this system. I would have never joined had 3 different friends not sent me invites

]]> By: Michael http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/comment-page-1/#comment-346510 Michael Wed, 30 Apr 2008 15:06:21 +0000 http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/#comment-346510 Fast Company just did a great article on "Viral Expansion Loops" - you should check it out. http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html Fast Company just did a great article on “Viral Expansion Loops” – you should check it out.

http://www.fastcompany.com/magazine/125/nings-infinite-ambition.html

]]> By: Aniq Rahman http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/comment-page-1/#comment-342002 Aniq Rahman Wed, 23 Apr 2008 19:56:51 +0000 http://okdork.com/2008/04/22/learning-viral-the-basic-viral-model/#comment-342002 Noah: In theory the first model is still viral though isn't it? (because if the 10% that signs up gets 10% of their friends to sign up - you're getting a greater than 1:1 return with regards to the absolute - but I guess if your metrics of relative scale are different, then you're right) I think that overall though - engagement for something will increase over time after people hear about something. For example, I wouldn't have signed up for StumbleUpon or LinkedIn a few years back if nobody was on them and the content wasn't there. Virality is definitely impacted by the size of network and familiarity that the user has with the platform. Noah:

In theory the first model is still viral though isn’t it? (because if the 10% that signs up gets 10% of their friends to sign up – you’re getting a greater than 1:1 return with regards to the absolute – but I guess if your metrics of relative scale are different, then you’re right)

I think that overall though – engagement for something will increase over time after people hear about something. For example, I wouldn’t have signed up for StumbleUpon or LinkedIn a few years back if nobody was on them and the content wasn’t there. Virality is definitely impacted by the size of network and familiarity that the user has with the platform.

]]>