4 Responses to “Are you aware? Amazing Marketing Video!”

• karen
  April 12th, 2008
  8:59 pm
  
  

  I totally saw the bear! It’s like those stupid games where you stare at different objects on a tray and then have to write them all down, but the real question is what color was the person’s shirt that was holding the tray.

  Great tip…apply it to life.

• Shaping Youth
  April 13th, 2008
  10:24 am
  
  

  If you liked that one, you might like some of the other cognitive awareness and visual blindness stuff on stimuli here: http://viscog.beckman.uiuc.edu/djs_lab/demos.html

  (goes back to the ol’ gorilla/basketball video that lab rats have used for quite awhile now…)

  I use some of the concepts for a ’stereotypes in media’ session for Shaping Youth, riffing off of Gladwell’s “Blink” to talk about what we ’see and don’t see’ in media messaging.

  Similarly, also just wrote about ‘The Attention Factor’ which can be applied to marketing (and life’s foibles on a diff. level, as Karen mentions above) on Shaping Youth here: http://www.shapingyouth.org/blog/?p=1345

  As Eric Hoffer said, “To become different from what we are, we must have some AWARENESS of what we are.”

  Ah, the brain works in mysterious ways…Carpe diem, my friend!

• Andrew Warner
  April 14th, 2008
  1:34 pm
  
  

  The video is very viral. I wonder how many people know what they’re advertising.

  To the person who made this video as a way for others to learn about bike safety, you might want to take your own advice: It’s easy to miss what you’re not looking for.

• Frank
  April 15th, 2008
  2:03 pm
  
  

  I thought it was very clear what the message was. To the person who made this video: Good job.

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