There is a crew from Harvard/Stanford that shall go nameless but they pwn viral marketing. For some reason viral marketing is thrown off like the word love at a frat party. The best way to learn viral is to look at the people who’ve done it well. What is viral? My definition is the act of using the site exponentially grows it solely by the user base spreading the product.
Anyways, I will highlight some marketing techniques incorporating viral that we can all learn from.
2- This is a retention play since I haven’t been to the site in x days. It’s a timed email.
3- The url is tracking my every click or not. a) did I open the email. They know this cause the image loads or not. b) which picture did I click on c) which link did I click on
4- Personal. Customized subject line. noah, meet people faster than ever
5- Action. After I click a link they dropped me on a page with all users that are online. Yay, I can real time talk to other people now.
Hockey stick growth = viral
If you like these I will put out more mathematical ways and techniques of making your product viral. Thoughts?
This is part of a series called “Learning Viral”. For the other posts in the series click below: