Archive for: April, 2008
Learning Viral: Add-on or Natural
Last week I had a great meeting with the casual-games / viral guru and VC extraordinaire Jeremy Liew from Lightspeed Ventures. If you can get money from him please take it. Anyways, we were talking about the casual games experience and virality when he mentioned something about the ways of incorporating virality. Add-on: This is [...]
How I Outsourced my Apartment Hunting
Some of you know that last year for fun I spent most of it sleeping on peoples’ couches. Why? Because my friends are awesome. So after returning from the great country of Argentina I figured it was time to get my own place and share the couch. Problem? It takes a LOT of time to [...]
Optimizing: Improving House of Rave
I was typing up an email of feedback to my buddy Neville when I thought it would be more fun to post it here. I hope he doesn’t mind;) link to site Improvements: – Call to Action (CTA): The order button is grey and is semi-transparent. Make it orange, green, yellow. something noticeable! You can’t [...]
Learning Viral: Track Everywhere from Linkedin.com
A really easy and useful thing to track is where your users are registering from. How can you do this? Basically on every page that you have a registration button you should pull what page they are on when they registered. As well, you can track their path using Goals on Google Analytics or Apache [...]
Learning Viral: The Basic Viral Model
I have written in the past about how people include “viral” in their marketing plan but are missing the point of what’s really happening. Your site can be growing but not viral! Shocked? How can this be. Not Viral Model link to photo 10 people join your site * 10 invites sent per person sent [...]
Make sure to Zag
Everyone’s doing X. You are all going right. I read how an owner of a restaurant threw a knife into the ceiling, why? So the patrons would have something to talk about. So many times we fall back on to what is safe or what will work. linkto photo I don’t think people enjoy, look [...]
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