Learning Viral: Add-on or Natural

April 30th, 2008 2 Comments Noah

Welcome to Noah Kagan’s Okdork! I am really glad you found me. Don’t go just yet. If you’re killing time at work, enjoy marketing, online communities and other business things; then you are at the right place.

You should check out my Okdork Virgin Guide to get started.

If you like what you read why don’t [...]

How I Outsourced my Apartment Hunting

April 29th, 2008 13 Comments Noah

Some of you know that last year for fun I spent most of it sleeping on peoples’ couches. Why? Because my friends are awesome. So after returning from the great country of Argentina I figured it was time to get my own place and share the couch.
Problem? It takes a LOT of time to [...]

Optimizing: Improving HouseofRave.com

April 25th, 2008 7 Comments Noah

I was typing up an email of feedback to my buddy Neville when I thought it would be more fun to post it here. I hope he doesn’t mind;)

link to site
Improvements:
- Call to Action (CTA): The order button is grey and is semi-transparent. Make it orange, green, yellow. something noticeable! You can’t learn to ride [...]

Learning Viral: Track Everywhere from Linkedin.com

April 24th, 2008 1 Comment Noah

A really easy and useful thing to track is where your users are registering from. How can you do this?
Basically on every page that you have a registration button you should pull what page they are on when they registered. As well, you can track their path using Goals on Google Analytics or Apache logs. [...]

Learning Viral: The Basic Viral Model

April 22nd, 2008 3 Comments Noah

I have written in the past about how people include “viral” in their marketing plan but are missing the point of what’s really happening. Your site can be growing but not viral! Shocked? How can this be.
Not Viral Model
link to photo
10 people join your site *
10 invites sent per person sent *
[...]

Make sure to Zag

April 21st, 2008 1 Comment Noah

Everyone’s doing X. You are all going right. I read how an owner of a restaurant threw a knife into the ceiling, why? So the patrons would have something to talk about. So many times we fall back on to what is safe or what will work.
linkto photo
I don’t think people enjoy, look forward [...]