Category: Marketing, Product Management

Kicking ass with Data: Search

Welcome to Noah Kagan's Okdork! I am really glad you found me. Don't go just yet. If you're killing time at work, enjoy marketing, online communities and other business things; then you are at the right place.

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Thanks again for dropping by and I hope to see you soon! - Noah

Sorry for not posting more often. I miss writing to you. I wonder what you are doing. If you are having delicious burritos in the states. They don’t really have them in Argentina. I have just been busy and not figured out my ROI on blogging for 2008. I hate regurgitating uninteresting things. But I will try to write a bit more and post some vids of my tango class.

Lately I have been obsessed with analytical marketing. Looking at the numbers to find out interesting ways to optimize what I am working on.

Let’s look at Facebook: Search for ‘noah,’ yes vanity search.



1. If you search from the sidebar init = q or if you search from the search page init = s
2. Now lets look at the url if you go to the second page of noah’s (wowza, super long):
http://berkeley.facebook.com/search_redirect.php?q=noah&fc=0&gc=2509&cl=
300&rc=6440&rank=0&friends=809124,1203598,500150009,10119073,2258441&
sns=0&t=p&u=http%3A%2F%2Fberkeley.facebook.com%2Fs.php%3Fq%3Dnoah%
26nstart%3D20%26nskip%3D2%26hash%3Dc4313ecd0d2eec376b87ea9cc74798dd%
26s%3D20%26hash%3D8b23396a1c213e08f22f0e21cca577a9

Wow! That is FREAKING SUPER long, but it makes me hot. Why? It’s really smart and clever what fb, Google and other companies do with your search results.

They make them smarter (self-learning):

a) they see which position you clicked on the person. 1st noah, 2nd noah, etc…
b) how many pages it took you to find the right person
c) where/ how you found the search page
d) learning about which noahs are most popular
e) storing what each person searches for

Take-aways:

a) Watch what you click
b) Figure out what you want to accomplish before you measure
c) Optimize those #s to: show better advertisements, show better results & know more about you.


Bored? Check out my dinner video with Tim Ferriss in AR. He calls me a wussy;)

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11 Responses to “Kicking ass with Data: Search”

  • Reg Nordman
    January 11th, 2008
    10:44 am

    How long are you in BA Noah?
    I inted to go there for a month - mid Feb to Mid March to checkout the outsourcing and real estate deals. Plus enjoy the vino!

  • Noah Kagan
    January 11th, 2008
    10:46 am

    here until march and maybe longer. my apartment is until march 1st but i may be traveling to brazil or other places…

  • jeff k
    January 11th, 2008
    11:37 am

    lily thai? sweet! just kidding, i’m sure you did that on purpose…

  • Noah Kagan
    January 11th, 2008
    11:40 am

    jeff. haha. it is. and yes it was a wikipedia search.

  • Noah Brier
    January 11th, 2008
    12:15 pm

    That’s one good looking semi-colon in the Facebook search results.

  • Noah Kagan
    January 11th, 2008
    12:19 pm

    you are the #1 noah for sure!

  • karen
    January 12th, 2008
    7:59 am

    Hey–I have some data I’d like you to review and help me create a plan for a new organization I’m taking over. You game? Can I pay you in burritos?

    **I’m having deja’ vu? y tu?**

  • Edward
    January 12th, 2008
    8:38 am

    Last year I was in Argentina too! You really have to taste their ‘asados’, trust me you won’t regret ;P

  • Nicole Price
    January 13th, 2008
    6:43 am

    Quality always better than quantity Noah.

  • Jason H.
    January 15th, 2008
    3:19 pm

    Happy New Year, Noah :)

    Damn, u party like a rockstar, but eat like a wussy ;)

  • Kicking ass with Data: Search [ Okdork ]
    June 7th, 2008
    11:57 pm

    [...] 11th 2008 5:11pm [-] From: okdork.com [...]

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