Ladies! All 5 of them that read my blog you know what I’m talking about.
The size of the lever is what I am really talking about.
Last Tuesday I spent nearly 5 hours coding some stuff that had an ROI or return value of so low it’s embarrassing I spent that much time on it. I started thinking about it and talking with another friend about hitting the BIGGEST/LARGEST levers. There are TONS of things to do all day but spend it doing the ones that produce the hugest ROI.
How does this help me Noah? So you are thinking about some new marketing strategies. You are not sure what to do. Should you:
a) Try to improve your invitation conversions 1%
b) Try out a new feature to increase invites
c) Go have a beer and watch Law & Order: SVU
It depends on your objectives and if you are really sending 10 trillion invitations a day. But overall you should go for the big things and later come back to the small stuff afterwards. Are you spending your time doing the biggest ROI?