I was talking with a friend who smokes about how can people KNOWINGLY kill themselves. Amazing marketing. Some of the best.
“Noah go take this razor blade and slice your arms. It’ll feel great. Al the cool people are doing it.”
How appealing does that sound? Not very much. People may not slice as much since they see the effects, a bit taboo and you don’t look that tough bleeding all over.
I figure people smoke because they don’t see the effects. What is a way to change that? Show the effects. I remembered the cigarettes from Thailand…
Takeaway: Think of the root. In marketing what is the most affective way in getting your message across. What is more affective, some text saying not to smoke or this image?