I just arrived in Argentina and some friends took me to Beck / The Police concert. Beck was blah but The Police (Sting) were truly amazing.
What I learned:
1- Tailor your product: Sting (lead singer) spoke Spanish to the crowd between songs. Smooth, I know.
2- Involve the user: Beck sang to the crowd. The Police entertained the crowd. The Police got people singing parts of their song and moved around the whole stage.
3- Products market themselves: Their songs were very well done and people told me they heard from other shows that it would be good. And now that I loved it I am sharing it with all of you.
Adios las carnitas.