Category: Marketing

What The Police taught me about Marketing

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I just arrived in Argentina and some friends took me to Beck / The Police concert. Beck was blah but The Police (Sting) were truly amazing.

link to photo

What I learned:

1- Tailor your product: Sting (lead singer) spoke Spanish to the crowd between songs. Smooth, I know.
2- Involve the user: Beck sang to the crowd. The Police entertained the crowd. The Police got people singing parts of their song and moved around the whole stage.
3- Products market themselves: Their songs were very well done and people told me they heard from other shows that it would be good. And now that I loved it I am sharing it with all of you.

Adios las carnitas.

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6 Responses to “What The Police taught me about Marketing”

  • Dimitry
    December 4th, 2007
    4:09 pm

    Hah awesome, good comparison in #2, love it.

  • Neville
    December 10th, 2007
    3:53 am

    I saw this headline and thought it was about you and your team!

    “Over the course of 8 weeks, students at Stanford University have built ~40 new Facebook applications that have been installed by 15 MILLION Facebook users!!!!”

    http://www.youtube.com/watch?v=RwpGcfAV9fQ

  • Small Business Marketing
    December 13th, 2007
    10:16 pm

    Not all products market themselves. If that were true we would have no marketers. The other two I buy wholeheartedly.

    Hope you had a great time in Argentina. My greatest thrill was getting to spend some time one weekend looking at some eighty year old couples dancing the tango in one of the town squares in Buenos Aires. Oh how beautifully they danced. Oh I wish that in a couple of decades when I get there I can be that graceful.

    Thanks for bringing back fond memories.

  • David
    December 20th, 2007
    3:59 am

    Noah,
    very good points!
    how does that vary on the Internet?
    I guess it is more of various forms of the same principle…

    Neville,
    Thanks for sharing the video. yup… it is really cool and i have been following up with it via Facebook.
    In fact, if no other university besides Stanford as the first, we might be the 2nd in the world offering a class on Facebook. That’s National University of Singapore. I am going to miss it coz i am still not back in Singapore yet.

    http://stanford.facebook.com/group.php?gid=14275350327

  • Gratefully Rich
    December 30th, 2007
    10:07 am

    hi !!!!
    Marketing is about meeting the right person at the right time rather than waiting in the line to market the product. high time good strategies are available to all without experts help.

  • Jen, writer MembershipMillionaire
    January 8th, 2008
    5:15 am

    I’m a HUGE fan of Sting and I still love most of his songs from when he was with The Police. Another great thing about Sting is that he is one with his product. He truly believes in his music and shares them with everybody. It’s genuine. It’s like knowing when a salesman is just giving you the talk to get you to buy and when a salesman is truly enthusiastic about his product.

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