I was having a delicious Chipotle burrito with a friend today when he explained his business to me. He talked about the way people are and how his service is much easier and more efficient than how people are now. I completely agreed and said the HARDEST and BIGGEST challenge to a website and a guaranteed failure is if you try to significantly change the way people currently behave.
People have routines. They have their 24 hours in a day and know how they are going to use it.
What would it take for you to change your showering routine? What would it take for you to change your daily teeth-brushing (hopefully twice a day)? Probably a WHOLE lot. For me it would be to start showering but for almost everyone else it would be a tough sale to get them to do it a new way. I think the electric toothbrush is a great example of something much better and a similar habit to what people were currently doing.
Why do we want to make things that change people? I think we need to start creating things that adjust to people and build from their current experiences. To actually change someones routine there would need to be a HUGE benefit.
What is something you changed recently?