Fundamental. Fun-da-mental. What a great combination of words! I use this about 10 times a day now. It’s a great word getting to the basics of what you are trying to accomplish. What is the real point of something?
I thought about business lately and it really boils down to people.
When you don’t get a job, is it a company that didn’t hire you? No, it is that guy who thought you were a douche or wasn’t impressed with you.
Did you not close a sale? Yea, that was one person (a human being some call them) or a few saying they didn’t like you or your product.
Fundamentally (notice tie in from above), business is about people. Being nice to them, treating others respectfully and realizing they are human and watch “So you think you can dance?” just like you. Think of the fundamentals in trying to get new things done.