Comments on: How to Name Your Product http://okdork.com/2007/06/27/how-to-name-your-product/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Lina http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-187114 Lina Mon, 19 Nov 2007 19:18:13 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-187114 Trying to find someones' write up on how to name a product, any ideas? Trying to find someones’ write up on how to name a product, any
ideas?

]]> By: firman firdaus http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112276 firman firdaus Fri, 29 Jun 2007 07:59:04 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112276 sometimes name doesn't only means as an identity. it is ideology. sometimes name doesn’t only means as an identity. it is ideology.

]]> By: Devin Reams.com - What's in a name? http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112190 Devin Reams.com - What's in a name? Fri, 29 Jun 2007 01:43:33 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112190 [...] wrote an interesting article on naming products yesterday. This is where I step in and argue the opposite: names don’t [...] [...] wrote an interesting article on naming products yesterday. This is where I step in and argue the opposite: names don’t [...]

]]> By: What’s in a name? - Noah Kagan’s Okdork.com http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112188 What’s in a name? - Noah Kagan’s Okdork.com Fri, 29 Jun 2007 01:41:43 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112188 [...] wrote an interesting article on naming products yesterday. This is where I (Devin Reams) step in and argue the opposite: names don’t [...] [...] wrote an interesting article on naming products yesterday. This is where I (Devin Reams) step in and argue the opposite: names don’t [...]

]]> By: Devin Reams http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112184 Devin Reams Fri, 29 Jun 2007 01:32:41 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112184 Hmm, perhaps you should further indicate you're the author of these posts, Andre? ;) Hmm, perhaps you should further indicate you’re the author of these posts, Andre? ;)

]]> By: R Tolar http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112120 R Tolar Thu, 28 Jun 2007 22:06:27 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112120 Noah that is an interesting slant on how to name a 'Site' , 'Product', or anything for that matter. It gives me something to work with. I have a terrible time coming up with a name that fits just about anything I'm trying to name. Here's an example; I named my son "Junior". How's that for original. :^} Anyhow, you have an excellent approach. Luck RT... Noah that is an interesting slant on how to name a ‘Site’ , ‘Product’, or anything for that matter. It gives me something to work with. I have a terrible time coming up with a name that fits just about anything I’m trying to name.

Here’s an example; I named my son “Junior”. How’s that for original. :^}

Anyhow, you have an excellent approach.

Luck
RT…

]]> By: Andre Nosalsky http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112050 Andre Nosalsky Thu, 28 Jun 2007 16:13:22 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112050 Vera, you bring on a good point. (nice write up too) This is a very delicate matter, because you don't want to change too much and alienate your existing clients. It's a multistep process that should start with the perception of the brand that currently exists in the minds of the clients. One strategy that works for companies, such as rock bands, that need to maintain a "rebel" type of brand is to systemize the business, but maintain the current image. This allows customers/clients to have a consistent experience. Once you do systemize, you might want to franchise. Franchising will allow the idea to spread with win/win for everybody. Good luck with it, it looks like an awesome idea. Vera, you bring on a good point. (nice write up too) This is a very delicate matter, because you don’t want to change too much and alienate your existing clients. It’s a multistep process that should start with the perception of the brand that currently exists in the minds of the clients. One strategy that works for companies, such as rock bands, that need to maintain a “rebel” type of brand is to systemize the business, but maintain the current image. This allows customers/clients to have a consistent experience. Once you do systemize, you might want to franchise. Franchising will allow the idea to spread with win/win for everybody.

Good luck with it, it looks like an awesome idea.

]]> By: John Diep http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-112048 John Diep Thu, 28 Jun 2007 16:11:18 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-112048 Very insightful information Noah. Naming is marketing. Naming is branding. It’s not an easy task when it comes to naming a product or even a website (especially when the majority of the name you like (domain) is taken). Take gadget reviews for example, a pretty generic topic. Gadget reviews are everywhere online. For some reason, we are tune into these two gadget review blogs the most - Gizmodo and Engadget. I am not sure if the naming invokes emotion, but the naming itself is enough to peak my interest to want to read about it. Naming is everything. Kevin Rose's new web services called Pownce.com. Honestly, I think the idea is great. But, I am NOT convinced on the naming of it. John Very insightful information Noah. Naming is marketing. Naming is branding. It’s not an easy task when it comes to naming a product or even a website (especially when the majority of the name you like (domain) is taken). Take gadget reviews for example, a pretty generic topic. Gadget reviews are everywhere online. For some reason, we are tune into these two gadget review blogs the most – Gizmodo and Engadget. I am not sure if the naming invokes emotion, but the naming itself is enough to peak my interest to want to read about it. Naming is everything.

Kevin Rose’s new web services called Pownce.com. Honestly, I think the idea is great. But, I am NOT convinced on the naming of it.

John

]]> By: Vera Devera http://okdork.com/2007/06/27/how-to-name-your-product/comment-page-1/#comment-111856 Vera Devera Thu, 28 Jun 2007 02:49:53 +0000 http://okdork.com/2007/06/27/how-to-name-your-product/#comment-111856 I moonlight for Ghetto Gourmet (Culinate.com just published an article that delves deeper than the WSJ, LA Times and Time did - check it out); a social dining experience that started in Oakland and has outposts as far as NYC. Our logo is a skull topped with a chef's hat and crossbones of spoon and fork. It looks like the GG logo is "poison", but quite frankly it's fun and has even been pirated by other underground restaurants. The logo is white on black but often, it's reversed to make printing business cards easier. The name has evoked hate mail but the word of mouth has made us media darlings. I think we passed the naming test in the beginning, but now that we're less subversive, less ghetto and more visible, is it time we retool the name? I moonlight for Ghetto Gourmet (Culinate.com just published an article that delves deeper than the WSJ, LA Times and Time did – check it out); a social dining experience that started in Oakland and has outposts as far as NYC. Our logo is a skull topped with a chef’s hat and crossbones of spoon and fork. It looks like the GG logo is “poison”, but quite frankly it’s fun and has even been pirated by other underground restaurants. The logo is white on black but often, it’s reversed to make printing business cards easier. The name has evoked hate mail but the word of mouth has made us media darlings. I think we passed the naming test in the beginning, but now that we’re less subversive, less ghetto and more visible, is it time we retool the name?

]]>