Product: Fafarazzi.com is the celebrity gossip world’s answer to Fantasy Sports.
The game is simple: Join the site and Invite your friends, Create a league and draft your team of celebrities, Score points when celebrities on your team are in the news.
At the very least, you get to talk trash with your friends, make bets about who’s going to win or lose, keep up with the latest celebrity gossip, and let the competitive streak in you out while you’re sitting at your computer.
Problem: We need to continue to spread our brand and get people in leagues. People in leagues typically return to the site every day, which drive our growth and traffic. Our demographic is 80% female (18-44) and 20% male (yes, guys really enjoy the game too).
Question for you: How would you spread this brand? Would you use a widget? Secure a partnership with someone? Create a group on Facebook? We have a unique product here, what can we do that will make some heads turn?
Prize: Best comment will get a free VIP league for them and 12 of their friends…and of course a hug from Noah and the founders.
P.S. – You can see how Noah is doing in the Okdork league we started.