Bottom Line: Buy My Startup Life if you want to read a fun tale about a young person (12) start their own business and what they had to deal with. I think younger people will get more general knowledge about VCs, forming a company and overall business experiences. An older person would get the fun enjoyment of a tale of entrepreneurship.
I met with “Big Ben” last week over a dueling ping-pong match. Sad to say Ben was not the winner. My unbeaten streaks stands and I will challenge anybody to a burrito over a game of pong. Anyways, the point of this article is that Ben gave me his book on Friday; I have been in Pittsburgh for my brother’s graduation and finished his book on the flight there.
Highlights from the book:
- Instead of asking how much someone would pay for a product ask them how much the current problems are costing them.
- Meetings for Ben have always been more efficient while standing.
- Preparing for meetings was the most important thing. Spend a few hours at Kinko’s for strong leave-behinds, manually set up each demo for a customized look and feel, research the customer, and visualize himself giving a powerful demo.
- Instead of calling anything pricing to a customer position it as an “investment.”
Free Autographed Book: For the person who can say something interesting about entrepreneurship.