Book Review My Startup Life by Ben Canoscha

May 21, 2007 - Get free updates of new posts here

Bottom Line: Buy My Startup Life if you want to read a fun tale about a young person (12) start their own business and what they had to deal with. I think younger people will get more general knowledge about VCs, forming a company and overall business experiences. An older person would get the fun enjoyment of a tale of entrepreneurship.

I met with “Big Ben” last week over a dueling ping-pong match. Sad to say Ben was not the winner. My unbeaten streaks stands and I will challenge anybody to a burrito over a game of pong. Anyways, the point of this article is that Ben gave me his book on Friday; I have been in Pittsburgh for my brother’s graduation and finished his book on the flight there.

Highlights from the book:

  • Instead of asking how much someone would pay for a product ask them how much the current problems are costing them.
  • Meetings for Ben have always been more efficient while standing.
  • Preparing for meetings was the most important thing. Spend a few hours at Kinko’s for strong leave-behinds, manually set up each demo for a customized look and feel, research the customer, and visualize himself giving a powerful demo.
  • Instead of calling anything pricing to a customer position it as an “investment.”

Free Autographed Book: For the person who can say something interesting about entrepreneurship.

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15 responses to “Book Review My Startup Life by Ben Canoscha

  1. joe Reply

    An entrepreneur is someone whose skin is so thick (or ego so large) that criticism, skepticism, and rational thinking doesn’t deter him from gambling on extremely bad odds 😉

  2. Will Kern Reply

    So you are a ping pong wizard, I knew you were just letting me hang in there when we played. Dammit, and for a minute I thought I was good at Pong!

    Entrepreneurship = I do not want to, nor will I ever, work for the man!


  3. Brian Breslin Reply

    as someone involved in entrepreneurial ventures since the age of 10, i think its important for people to believe in what they love, and to seek out advice wherever possible.
    respect the experiences of your elders, as they’ve been through it, and if we take anything from history, it should be others’ mistakes. But really the fundamental thing about entrepreneurship should be “what problem am i delivering a solution for?” be it the lack of candy your fellow 4th graders have access to, or the fact no sites let you connect with your friends (friendster). Either way, you need to believe you are bringing a value to the table.

  4. joe Reply

    Starting a business with the ability to action resilience is the number one trait of a successful startup.

    Doing that will lead you to create value for someone, which creates demand for a product. Sure it may not have been the same product you started with, but by failing, being resilient and taking action, time and time again, you will succeed.

  5. ckeller Reply

    Noah, did I mention I’m really good at ping pong? I’ll take that challenge any day, and double the stakes, 2 whole burritos 😉 and we’ll play best of 5 in case someone bitches about the first game being a warm up!

  6. Christian G. Warden Reply

    I miss ping pong. There used to be drunken lesbian rockin’ ping pong every Wednesday night at this place called Fais Do Do down here in LA. I have been suffering from ping pong withdrawal since that ended. I’ll buy you a burrito if you can point me to the ping pong action in the bay area.