Book Review My Startup Life by Ben Canoscha
Bottom Line: Buy My Startup Life if you want to read a fun tale about a young person (12) start their own business and what they had to deal with. I think younger people will get more general knowledge about VCs, forming a company and overall business experiences. An older person would get the fun enjoyment of a tale of entrepreneurship.
I met with “Big Ben” last week over a dueling ping-pong match. Sad to say Ben was not the winner. My unbeaten streaks stands and I will challenge anybody to a burrito over a game of pong. Anyways, the point of this article is that Ben gave me his book on Friday; I have been in Pittsburgh for my brother’s graduation and finished his book on the flight there.
Highlights from the book:
- Instead of asking how much someone would pay for a product ask them how much the current problems are costing them.
- Meetings for Ben have always been more efficient while standing.
- Preparing for meetings was the most important thing. Spend a few hours at Kinko’s for strong leave-behinds, manually set up each demo for a customized look and feel, research the customer, and visualize himself giving a powerful demo.
- Instead of calling anything pricing to a customer position it as an “investment.”
Free Autographed Book: For the person who can say something interesting about entrepreneurship.
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Noah Kagan wrote Book Review My Startup Life by Ben Canoscha on May 21st, 2007 and there are 15 comments. There will be one more after you add yours, though. Read more posts by Noah Kagan.
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15 Responses to “Book Review My Startup Life by Ben Canoscha”
May 21st, 2007
4:08 pm
First post!
Did I win?
May 21st, 2007
4:09 pm
Entrepreneurship is French for getting people to pay you for doing what you love.
May 21st, 2007
4:09 pm
Haha, sure why not=) You can win my copy. Email me your address. There needs to be some relatively decent comments for Ben’s autographed book.
May 21st, 2007
4:26 pm
An entrepreneur is someone whose skin is so thick (or ego so large) that criticism, skepticism, and rational thinking doesn’t deter him from gambling on extremely bad odds
May 21st, 2007
5:49 pm
So you are a ping pong wizard, I knew you were just letting me hang in there when we played. Dammit, and for a minute I thought I was good at Pong!
Entrepreneurship = I do not want to, nor will I ever, work for the man!
Will
May 21st, 2007
6:09 pm
Can I sponsor someone to take you on in PingPong instead? I’ll bet a burrito!
May 21st, 2007
6:48 pm
as someone involved in entrepreneurial ventures since the age of 10, i think its important for people to believe in what they love, and to seek out advice wherever possible.
respect the experiences of your elders, as they’ve been through it, and if we take anything from history, it should be others’ mistakes. But really the fundamental thing about entrepreneurship should be “what problem am i delivering a solution for?” be it the lack of candy your fellow 4th graders have access to, or the fact no sites let you connect with your friends (friendster). Either way, you need to believe you are bringing a value to the table.
May 21st, 2007
7:31 pm
Starting a business with the ability to action resilience is the number one trait of a successful startup.
Doing that will lead you to create value for someone, which creates demand for a product. Sure it may not have been the same product you started with, but by failing, being resilient and taking action, time and time again, you will succeed.
May 21st, 2007
10:55 pm
Pong or Ping Pong? If it’s ping pong, I’m in!
May 22nd, 2007
2:33 am
Anyone who wants to duel in ping-pong can come by the office anytime;)
May 22nd, 2007
11:33 am
Noah, I’m really good at ping pong
So I’ll up the ante to 2 whole burritos for a best of 5′er! You down?
May 22nd, 2007
11:39 am
Noah, did I mention I’m really good at ping pong? I’ll take that challenge any day, and double the stakes, 2 whole burritos
and we’ll play best of 5 in case someone bitches about the first game being a warm up!
May 22nd, 2007
4:25 pm
I miss ping pong. There used to be drunken lesbian rockin’ ping pong every Wednesday night at this place called Fais Do Do down here in LA. I have been suffering from ping pong withdrawal since that ended. I’ll buy you a burrito if you can point me to the ping pong action in the bay area.
xn
May 22nd, 2007
4:34 pm
There is a great place to play ping-pong in Mountain View here: http://www.table-tennis.org/
May 22nd, 2007
4:34 pm
Chris,
I will fly you out for that game;)
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