Product: Twitbin.com is a firefox tool that allows people to monitor
their twitter messages in their sidebar without having to visit
twitter.com. The tool also allows you to post to twitter as well,
giving you constant, immediate access to either your twitter
discussions stream or the public stream.
Problem: We’ve got a core set of users who’ve adopted it early on, but
we want to break past the super-techy early adopter set, and reach the
more mainstream twitter users. Second issue, how do we improve this,
make it reach beyond just twitter?
Fast Facts: 3,000 users have installed it, 950,000 minutes have been
logged in the sidebar (probably hitting a million by the time you read
this), and we’ve gotten a ton of positive feedback.
Open Q: So what I am looking for help from you is how you think we
should spread this even more? Virally? Contests? Blog more? We want to
hit 5,000 or 10,000 users and we want to do it fast.
Prize: $25 iTunes gift certificate to best comment.
Grouporation = Group + Collaboration |
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