Comments on: The Ultimate Free Marketing Tool needs help http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Noah Kagan http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-90789 Noah Kagan Fri, 18 May 2007 06:53:37 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-90789 Dave just unleashed a new firefox extension of the product which is slick: http://www.blogsigs.com/ Dave just unleashed a new firefox extension of the product which is slick:

http://www.blogsigs.com/

]]> By: Jon http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-86268 Jon Mon, 07 May 2007 07:34:32 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-86268 We'd use it for EduRev but Reemer and I are both using GMail on Macs. No soup for us! We’d use it for EduRev but Reemer and I are both using GMail on Macs. No soup for us!

]]> By: Ilya Lichtenstein http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-86213 Ilya Lichtenstein Mon, 07 May 2007 05:30:02 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-86213 This has great potential, but there is no reason why this has to be a standalone app- all it does, really, is parse and format RSS. A much better approach would be something like a GreaseMonkey script, which would work for any web-based email without the privacy concerns of giving up passwords. The key to adoption of anything is removing barriers and thus maximizing the benefit to the user while reducing the cost. Downloading and installing a program is a barrier- a single-click script is less so. Change your focus- make it a simple widget that people can embed in their MySpace. Or, adapt the application to also append the latest blog post to the user's AIM away message. Have it send Twitters, even! Even if you don't change the application, sell it to the right crowd. Contact the metabloggers(those who blog about blogging) like Problogger or the people you see attending blogging conferences. Get adoption by a few key people and your user numbers will soar. The basis behind of all of this is community-focused marketing, which is the strategy I've developed for use in my own marketing efforts. It's far beyond the scope of a single blog comment, but I would be happy to discuss it further. This has great potential, but there is no reason why this has to be a standalone app- all it does, really, is parse and format RSS. A much better approach would be something like a GreaseMonkey script, which would work for any web-based email without the privacy concerns of giving up passwords. The key to adoption of anything is removing barriers and thus maximizing the benefit to the user while reducing the cost. Downloading and installing a program is a barrier- a single-click script is less so. Change your focus- make it a simple widget that people can embed in their MySpace. Or, adapt the application to also append the latest blog post to the user’s AIM away message. Have it send Twitters, even!

Even if you don’t change the application, sell it to the right crowd. Contact the metabloggers(those who blog about blogging) like Problogger or the people you see attending blogging conferences. Get adoption by a few key people and your user numbers will soar.

The basis behind of all of this is community-focused marketing, which is the strategy I’ve developed for use in my own marketing efforts. It’s far beyond the scope of a single blog comment, but I would be happy to discuss it further.

]]> By: Sofie http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85522 Sofie Sat, 05 May 2007 17:13:37 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85522 Put a PR plan behind it. Collect redaction mailaddy's and send out a pressrelease. Invite reporters to look at it closer ... let them test it. In return they give you an article into there fancy magazine. People read fancy magazines and will test it! Make it known to people :o) Put a PR plan behind it.

Collect redaction mailaddy’s and send out a pressrelease.
Invite reporters to look at it closer … let them test it.

In return they give you an article into there fancy magazine.

People read fancy magazines and will test it!

Make it known to people :o )

]]> By: David Feinleib http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85161 David Feinleib Fri, 04 May 2007 21:02:40 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85161 Thank you all for the fantastic thoughts, comments, and insights. This is amazing and some incredible marketing ideas here. We'll go to work and give you an update. Keep 'em coming! Thank you all for the fantastic thoughts, comments, and insights. This is amazing and some incredible marketing ideas here. We’ll go to work and give you an update. Keep ‘em coming!

]]> By: Noah Kagan http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85119 Noah Kagan Fri, 04 May 2007 17:43:54 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85119 Andre, Are you looking for a job? Andre,

Are you looking for a job?

]]> By: Noah Kagan http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85102 Noah Kagan Fri, 04 May 2007 16:43:17 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85102 Wow. Great responses! Anybody who wants a shirt please email me shirt [at] okdork.com Wow. Great responses! Anybody who wants a shirt please email me shirt [at] okdork.com

]]> By: Blogsigs, let your email contacts know what’s new on your site http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85094 Blogsigs, let your email contacts know what’s new on your site Fri, 04 May 2007 16:00:45 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85094 [...] Noah finally spilled the beans on how he has managed to insert the latest headlines from his blog into the footer of his emails. I had always assumed that there was some type of manual cut ‘n pasting going on, but the true secret was a free application known as Blogsigs. Blogsigs eliminates the tedious task of cut ‘n pasting URLs and text snippets into your email footers and automatically inserts content before emails are sent. Blogsigs is incredibly easy to use and works with Outlook, Gmail, Yahoo! Mail, and Hotmail (via desktop your preferred desktop mail application). Available for both Windows and Mac, this free marketing tool will surely add a few more eyes to your readership with very little effort. [...] [...] Noah finally spilled the beans on how he has managed to insert the latest headlines from his blog into the footer of his emails. I had always assumed that there was some type of manual cut ‘n pasting going on, but the true secret was a free application known as Blogsigs. Blogsigs eliminates the tedious task of cut ‘n pasting URLs and text snippets into your email footers and automatically inserts content before emails are sent. Blogsigs is incredibly easy to use and works with Outlook, Gmail, Yahoo! Mail, and Hotmail (via desktop your preferred desktop mail application). Available for both Windows and Mac, this free marketing tool will surely add a few more eyes to your readership with very little effort. [...]

]]> By: andre nosalsky http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85084 andre nosalsky Fri, 04 May 2007 15:33:05 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85084 1 - Remove the "downloaded 87 times" text from the site, it makes it sound like nobody is even download it 2 - integrate into gmail with a firefox plugin, submit to Likehacker and all such related sites. 3 - integrate "I last digg: some story" and submit to the digg crowd. 1 – Remove the “downloaded 87 times” text from the site, it makes it sound like nobody is even download it

2 – integrate into gmail with a firefox plugin, submit to Likehacker and all such related sites.

3 – integrate “I last digg: some story” and submit to the digg crowd.

]]> By: Atish http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/comment-page-1/#comment-85043 Atish Fri, 04 May 2007 13:30:28 +0000 http://okdork.com/2007/05/03/the-ultimate-free-marketing-tool-needs-help/#comment-85043 It may be a little tricky, but try this: If someone clicks on a blogsigs link, they are taken to a different flavor of the blogpost than the normally public accessible post. The only difference with this post is that it has a text box or whatever saying "You arrived to this blog via blog sigs, click _here_ to integrate it in your blog" - that way the message is only for people who used the blog sig...which might be a similar group of people who would actually use it, I'm not sure. Or maybe you can place a non-intrusive little badge/widget on all blog posts (regardless of where they came from) saying "This blog is [insert word here]ed via blog sigs - the plugin that adds a blog link to your email signature. Click _here_ to get it" It may be a little tricky, but try this:

If someone clicks on a blogsigs link, they are taken to a different flavor of the blogpost than the normally public accessible post. The only difference with this post is that it has a text box or whatever saying “You arrived to this blog via blog sigs, click _here_ to integrate it in your blog” – that way the message is only for people who used the blog sig…which might be a similar group of people who would actually use it, I’m not sure.

Or maybe you can place a non-intrusive little badge/widget on all blog posts (regardless of where they came from) saying “This blog is [insert word here]ed via blog sigs – the plugin that adds a blog link to your email signature. Click _here_ to get it”

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