12 Responses to “Book Review: The 22 Immutable Laws of Marketing by Al Ries & Jack Trout”

• Marshall Middle
  May 2nd, 2007
  11:50 am
  
  

  George Washington, Benjamin Harrison

  Crap

  Shipping, Copiers, Soda

• Noah Kagan
  May 2nd, 2007
  11:53 am
  
  

  Close…

• Will Kern
  May 2nd, 2007
  12:47 pm
  
  

  George Washington, Benjamin Harrison

  Small (oh wait, that is something else) Quality and reliability

  Guarantee, Copying, Enjoyment

• matt snider
  May 2nd, 2007
  2:30 pm
  
  

  Alright, here’s my go…

  leadership: Washington and Harrison, both these presidents added more states to the Union than any other
  perception: reliable, fuel efficient
  focus: Overnight shipping, Copiers, Soda

  I think the last question is the most interesting, since all 3 of those companies have turned their brand names into what we call an entire industry.

  Interesting note, xerox also invented the fax machine, but we don’t call them xerox, anyone know why?

• Joel Mueller
  May 2nd, 2007
  3:27 pm
  
  

  “Own one word” –> Apple. Oh wait, that’s not just Steve Jobs. hmmm

• Mike Waling
  May 2nd, 2007
  5:01 pm
  
  

  My best guesses are…

  FedEX: Overnight, Xerox: copy, Coca Cola: Coke

• Jason H.
  May 3rd, 2007
  12:16 am
  
  

  FedEX: PopoZao
  Xerox: GUI
  Coca Cola: Obesity

  Have u ever wonder what word you would like to own for your blog?

  P.S. Noah, just a little suggestion, can you show 4 or 5 blog entries per page and have a “previous” link on the bottom of page to see your previous blog entries.

• Noah Kagan
  May 3rd, 2007
  12:35 am
  
  

  Jason, I agree. This is Ben’s design and it is a work-in-progress so I will let him make final call.

  I think about that word all the time. Not just for my blog but for myself. What is the word that I want people to think of when they think of me? Online Communities, Marketing, sexyness, what….

  What is yours?

• Jason H.
  May 3rd, 2007
  12:52 am
  
  

  don’t have one yet. it’s a tough question when u really think about it. it’s kinda hard to boil down a company’s mission, mantra, or product and service into just ONE word.

  I actually read that book yeeears ago, isn’t there a Law that says that you should never name your brand with both letters and numbers?

  I hope someone get my FedEx= PopoZao joke. I thought it was pretty funny

• Will Kern
  May 3rd, 2007
  4:18 am
  
  

  Jason,
  After reading it twice, I got the FedEx joke. Very obscure and very funny!

  Noah,
  I think right now your ONE word could be homeless or fro . Just kidding, I think Connected, Community, Engaging, or In the Know (OK, 3 words, but you get the picture).

  Will

• AdamD
  May 3rd, 2007
  9:56 am
  
  

  I think this book is worth more than a browse in the bookstore. If you can get past the old examples (and I think any good marketer should be able to), it holds the answers to why things are they way they are. I could read it front to back and then start over at the front again and still find something new.

• Jason H.
  May 3rd, 2007
  1:47 pm
  
  

  thanks Will, glad u gotta it

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