I was recently renting two movies when a woman with a thick Russian accent said:
Lady: ” I vant the lateest virsion of Lost, now ”
Justin: ” I think we have it. Let me look. Oh, but did you know that it is much cheaper and on sale right now at Target ”
Lady: “Really? Thas okay because I want it now but thanks you much times”
Bottom line: Doing what is best for your customer always works in your favor. The same is true for the web. Regardless if you lose page views or user time on your site, making the overall experience better for them makes them love you more.