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	<title>Comments on: The Great Coffee Marketing Mistake</title>
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	<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/</link>
	<description>A blog about marketing, online communities and other business musings. Come join the fun!</description>
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	<item>
		<title>By: Jason</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-83124</link>
		<dc:creator>Jason</dc:creator>
		<pubDate>Sun, 29 Apr 2007 23:02:51 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-83124</guid>
		<description>Well crap. I have already had chiptole 3 times this week and now after reading this I want another. 

I like how chipotle gives away from drinks if you have a college id- I am holding on to that bad boy for as long as possible. Still has my picture on it for 5 years ago ;)</description>
		<content:encoded><![CDATA[<p>Well crap. I have already had chiptole 3 times this week and now after reading this I want another. </p>
<p>I like how chipotle gives away from drinks if you have a college id- I am holding on to that bad boy for as long as possible. Still has my picture on it for 5 years ago <img src='http://okdork.com/wp-includes/images/smilies/icon_wink.gif' alt=';)' class='wp-smiley' /> </p>
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	<item>
		<title>By: Damon Billian</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78885</link>
		<dc:creator>Damon Billian</dc:creator>
		<pubDate>Tue, 24 Apr 2007 02:15:18 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78885</guid>
		<description>&quot;How did it come to the point where we expect crappy service at restaurants and cafes?&quot;

Generally speaking, employees that earn lower wages are probably more inclined to deliver less than stellar customer service. Employees of Starbucks, at least IMHO, probably provide decent service because of the relatively generous salaries &amp; benefits they receive (at least compared to other establishments).

My other favoritely named Santa Cruz establishment: The Hairy Chair (haircuts).</description>
		<content:encoded><![CDATA[<p>&#8220;How did it come to the point where we expect crappy service at restaurants and cafes?&#8221;</p>
<p>Generally speaking, employees that earn lower wages are probably more inclined to deliver less than stellar customer service. Employees of Starbucks, at least IMHO, probably provide decent service because of the relatively generous salaries &amp; benefits they receive (at least compared to other establishments).</p>
<p>My other favoritely named Santa Cruz establishment: The Hairy Chair (haircuts).</p>
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	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78748</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Mon, 23 Apr 2007 21:21:47 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78748</guid>
		<description>Next time I will bug the owner. Famous blogger. Riiiight.</description>
		<content:encoded><![CDATA[<p>Next time I will bug the owner. Famous blogger. Riiiight.</p>
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	</item>
	<item>
		<title>By: Jason H.</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78726</link>
		<dc:creator>Jason H.</dc:creator>
		<pubDate>Mon, 23 Apr 2007 20:13:52 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78726</guid>
		<description>K.R,
I totally agree with you that Howard Schultz is a pretty amazing dude and has done a ton for excellent causes :)  I don&#039;t understand why there are so many Starbucks bashers out there...

Noah, here is an idea for you, why don&#039;t you try to do an interview (email or in-person) with the owner or baristas of the Ugly Mug on the shop&#039;s marketing inspirations--just tell him or her that you&#039;re a famous blogger...</description>
		<content:encoded><![CDATA[<p>K.R,<br />
I totally agree with you that Howard Schultz is a pretty amazing dude and has done a ton for excellent causes <img src='http://okdork.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />   I don&#8217;t understand why there are so many Starbucks bashers out there&#8230;</p>
<p>Noah, here is an idea for you, why don&#8217;t you try to do an interview (email or in-person) with the owner or baristas of the Ugly Mug on the shop&#8217;s marketing inspirations&#8211;just tell him or her that you&#8217;re a famous blogger&#8230;</p>
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	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78712</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Mon, 23 Apr 2007 19:45:26 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78712</guid>
		<description>Honestly I don&#039;t mind Starbucks. I think we all forget that people are people. We all bleed, poop, sleep and more. The question to wonder is how/why different people work differently at different locations. Or it could be about hiring certain types of people at different establishments? Or it could be about writing differently so many times;)

I like some people at Starbucks, I like some people at indie-coffee shops but I don&#039;t like the guy who has &quot;Anti-Capitalist&quot; tattooed on his arm at local Mountain View coffee store when he works in a capatlistic store. Makes no sense!</description>
		<content:encoded><![CDATA[<p>Honestly I don&#8217;t mind Starbucks. I think we all forget that people are people. We all bleed, poop, sleep and more. The question to wonder is how/why different people work differently at different locations. Or it could be about hiring certain types of people at different establishments? Or it could be about writing differently so many times;)</p>
<p>I like some people at Starbucks, I like some people at indie-coffee shops but I don&#8217;t like the guy who has &#8220;Anti-Capitalist&#8221; tattooed on his arm at local Mountain View coffee store when he works in a capatlistic store. Makes no sense!</p>
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	</item>
	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78709</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Mon, 23 Apr 2007 19:38:36 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78709</guid>
		<description>Michael,

Great stuff. It is funny how random acts of kindness can do so much.

I am not sure if this act was intentional or accidental but it was great. I really appreciated the coffee store and wanted to spend more money there. I wonder how long you remember or really talk about getting free things.  It seems like Michael remembers his for a little while.</description>
		<content:encoded><![CDATA[<p>Michael,</p>
<p>Great stuff. It is funny how random acts of kindness can do so much.</p>
<p>I am not sure if this act was intentional or accidental but it was great. I really appreciated the coffee store and wanted to spend more money there. I wonder how long you remember or really talk about getting free things.  It seems like Michael remembers his for a little while.</p>
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		<title>By: Michael Morisy</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78706</link>
		<dc:creator>Michael Morisy</dc:creator>
		<pubDate>Mon, 23 Apr 2007 19:35:06 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78706</guid>
		<description>I have a half-written e-mail in my box to you that recounts a very similar happening at my local coffee shop. 

I was in a huge rush to a meeting, After getting the coffee, the woman looked at me and smiled, saying &quot;You&#039;re all set.&quot; At this, my irritations grows: Yeah, I know, now how much does it all cost?

&quot;How much?&quot;

She then explains that she&#039;s allowed to give out free coffee 6 times a day to people she wants to give it to. Oops ... Did I feel bad for getting irritated.

The next day, same situation when I went to Verizon: I wait in line for 20 minutes, then I&#039;m told they don&#039;t have the part. I ask how long it&#039;ll take to order an (overpriced) replacement. The guy looks at me hard for a minute, and wanders into the back. While he&#039;s back there, I&#039;m fuming: I pay a $100 a month and now I have to pay another fifty to wait a week for a 10 dollar part.

&quot;Christmas came early man, we have a spare in the back.&quot;

Fastest mood change I&#039;ve had in a while, and I got to walk out of the store with a free part! Cost verizon a little (a refurbished part without packaging) but made me a MUCH happier customer.</description>
		<content:encoded><![CDATA[<p>I have a half-written e-mail in my box to you that recounts a very similar happening at my local coffee shop. </p>
<p>I was in a huge rush to a meeting, After getting the coffee, the woman looked at me and smiled, saying &#8220;You&#8217;re all set.&#8221; At this, my irritations grows: Yeah, I know, now how much does it all cost?</p>
<p>&#8220;How much?&#8221;</p>
<p>She then explains that she&#8217;s allowed to give out free coffee 6 times a day to people she wants to give it to. Oops &#8230; Did I feel bad for getting irritated.</p>
<p>The next day, same situation when I went to Verizon: I wait in line for 20 minutes, then I&#8217;m told they don&#8217;t have the part. I ask how long it&#8217;ll take to order an (overpriced) replacement. The guy looks at me hard for a minute, and wanders into the back. While he&#8217;s back there, I&#8217;m fuming: I pay a $100 a month and now I have to pay another fifty to wait a week for a 10 dollar part.</p>
<p>&#8220;Christmas came early man, we have a spare in the back.&#8221;</p>
<p>Fastest mood change I&#8217;ve had in a while, and I got to walk out of the store with a free part! Cost verizon a little (a refurbished part without packaging) but made me a MUCH happier customer.</p>
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	<item>
		<title>By: Christie</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78663</link>
		<dc:creator>Christie</dc:creator>
		<pubDate>Mon, 23 Apr 2007 17:50:31 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78663</guid>
		<description>So glad you went to the Ugly Mug and NOT Starbucks during your SC visit. 

:-)</description>
		<content:encoded><![CDATA[<p>So glad you went to the Ugly Mug and NOT Starbucks during your SC visit. </p>
<p> <img src='http://okdork.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: Joe Budde</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78642</link>
		<dc:creator>Joe Budde</dc:creator>
		<pubDate>Mon, 23 Apr 2007 16:50:52 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78642</guid>
		<description>I would kill to get free guac on my burrito.  

I always get upset on the flip side when they charge me a buck and a half for some green goo.</description>
		<content:encoded><![CDATA[<p>I would kill to get free guac on my burrito.  </p>
<p>I always get upset on the flip side when they charge me a buck and a half for some green goo.</p>
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	<item>
		<title>By: j.d.a.</title>
		<link>http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/comment-page-1/#comment-78618</link>
		<dc:creator>j.d.a.</dc:creator>
		<pubDate>Mon, 23 Apr 2007 16:04:15 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/04/22/the-great-coffee-marketing-mistake/#comment-78618</guid>
		<description>Good post Noah.  Maybe it doesn&#039;t happen to you, but Chipotle nearly always accidentally gives me free guacamole on my burritos - just one more reason I love the place.

What I can&#039;t figure out about Coffee Shops is why they are just about the only business not giving out free travel mugs - but that&#039;s another post for another time.</description>
		<content:encoded><![CDATA[<p>Good post Noah.  Maybe it doesn&#8217;t happen to you, but Chipotle nearly always accidentally gives me free guacamole on my burritos &#8211; just one more reason I love the place.</p>
<p>What I can&#8217;t figure out about Coffee Shops is why they are just about the only business not giving out free travel mugs &#8211; but that&#8217;s another post for another time.</p>
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