I am currently chilling at The Ugly Mug in Santa Cruz for a day of thinking and catching up at work.
I am not sure if this is intentional but every hour or so the coffee makers aka baristas accidentally make a fancy drink and give it away to a patron. Think about how great that is? Is that intentional? Questionable…
Starbucks offers samples of new drinks every few hours but think of accidentally giving away free new drinks to patrons. Pure genius. Fun. Simple. Unexpected gifts are DEFINITELY the best!
As well, I have noticed a new marketing trend to criticize yourself. The Ugly Mug does a great job on their website saying Reasons NOT to come to Ugly Mug:
- If you like cheap, burned, under roasted, or otherwise terrible tasting coffee.
- If you like a bland atmosphere
- If you love disgruntled workers
- If great service just isn’t your thing
How did it come to the point where we expect crappy service at restaurants and cafes?1