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	<title>Comments on: Advertising on Okdork?</title>
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	<link>http://okdork.com/2007/03/29/advertising-on-okdork/</link>
	<description>A blog about marketing, online communities and other business musings. Come join the fun!</description>
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	<item>
		<title>By: Tony</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-68977</link>
		<dc:creator>Tony</dc:creator>
		<pubDate>Mon, 02 Apr 2007 21:48:10 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-68977</guid>
		<description>Serve AdSense just to SE traffic. And go with text-links for everybody, we&#039;re not going to notice them anyways.</description>
		<content:encoded><![CDATA[<p>Serve AdSense just to SE traffic. And go with text-links for everybody, we&#8217;re not going to notice them anyways.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Matador</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-68018</link>
		<dc:creator>Matador</dc:creator>
		<pubDate>Sun, 01 Apr 2007 09:27:55 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-68018</guid>
		<description>I think you should just monetize it. Everyones doing it.</description>
		<content:encoded><![CDATA[<p>I think you should just monetize it. Everyones doing it.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Justin</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67758</link>
		<dc:creator>Justin</dc:creator>
		<pubDate>Sat, 31 Mar 2007 07:41:57 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67758</guid>
		<description>just monetize it man. take it as free income that you can go eat a bit more, save up to buy a house, pay for every increasing gas or even donate to a cause... 

like jason calacanis, he takes his earnings from his new vodcast and gives it to a charity. if the ads are not obnoxious, i dont think it  will kill the experience.

on my blog, i dont earn much but i treat it as a learning experience to understand how ads can work better through different placement strategies</description>
		<content:encoded><![CDATA[<p>just monetize it man. take it as free income that you can go eat a bit more, save up to buy a house, pay for every increasing gas or even donate to a cause&#8230; </p>
<p>like jason calacanis, he takes his earnings from his new vodcast and gives it to a charity. if the ads are not obnoxious, i dont think it  will kill the experience.</p>
<p>on my blog, i dont earn much but i treat it as a learning experience to understand how ads can work better through different placement strategies</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian Breslin</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67658</link>
		<dc:creator>Brian Breslin</dc:creator>
		<pubDate>Sat, 31 Mar 2007 02:37:55 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67658</guid>
		<description>ok i have a crazy idea for a new model of ads. its a hybrid of two existing models. I don&#039;t have the math skills to do it, but i&#039;d be happy share it.  cpm+cpc bonuses what i think would be neat would be a video ad. get a cool company you like to sponsor 1 ad slot under your photo. no audio unless you mouse over it.

i do like the VC idea. if they go for it, can i get in on the gig?</description>
		<content:encoded><![CDATA[<p>ok i have a crazy idea for a new model of ads. its a hybrid of two existing models. I don&#8217;t have the math skills to do it, but i&#8217;d be happy share it.  cpm+cpc bonuses what i think would be neat would be a video ad. get a cool company you like to sponsor 1 ad slot under your photo. no audio unless you mouse over it.</p>
<p>i do like the VC idea. if they go for it, can i get in on the gig?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: sri</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67580</link>
		<dc:creator>sri</dc:creator>
		<pubDate>Fri, 30 Mar 2007 22:28:19 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67580</guid>
		<description>Noah...thanks...sounds interesting!! Weekly basis would be hard. Even comics recycle their jokes. But I can give it a shot.

Jason H, glad u liked the idea. I think its better for start-ups to put their VC money in a CD and use the CD money to build the company.</description>
		<content:encoded><![CDATA[<p>Noah&#8230;thanks&#8230;sounds interesting!! Weekly basis would be hard. Even comics recycle their jokes. But I can give it a shot.</p>
<p>Jason H, glad u liked the idea. I think its better for start-ups to put their VC money in a CD and use the CD money to build the company.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67572</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Fri, 30 Mar 2007 21:59:43 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67572</guid>
		<description>Sri,

You are ridiculous. I definitely played with the magic 8-ball today and it said that you have a great opportunity with stand up comedy. Want to do a weekly comedy post related to business on okdork?</description>
		<content:encoded><![CDATA[<p>Sri,</p>
<p>You are ridiculous. I definitely played with the magic 8-ball today and it said that you have a great opportunity with stand up comedy. Want to do a weekly comedy post related to business on okdork?</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67570</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Fri, 30 Mar 2007 21:57:51 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67570</guid>
		<description>Joel,

You are spot on. Money is not the priority of the site for me, it is growing the readership. I just was curious if there was a way that helped growth, made money and I could give back to you. I don&#039;t have the answer...

Brian,

I will slut myself out any day or time for a great burrito=)</description>
		<content:encoded><![CDATA[<p>Joel,</p>
<p>You are spot on. Money is not the priority of the site for me, it is growing the readership. I just was curious if there was a way that helped growth, made money and I could give back to you. I don&#8217;t have the answer&#8230;</p>
<p>Brian,</p>
<p>I will slut myself out any day or time for a great burrito=)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67569</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Fri, 30 Mar 2007 21:55:46 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67569</guid>
		<description>Daniel,

Great questions. I think consistency is key and my site with you has grown slowly. Just the way I love my chicken cooked, slow roasted. Quality is always over quantity in my book.

Money is not that important to me and growth is. Mehul asked me what I thought about putting up ads and so I thought I would pose it to the people who would have to see the ads. 

I think the interesting point of advertising is when you actually show sponsored/advertised things to people who WANT to see them.</description>
		<content:encoded><![CDATA[<p>Daniel,</p>
<p>Great questions. I think consistency is key and my site with you has grown slowly. Just the way I love my chicken cooked, slow roasted. Quality is always over quantity in my book.</p>
<p>Money is not that important to me and growth is. Mehul asked me what I thought about putting up ads and so I thought I would pose it to the people who would have to see the ads. </p>
<p>I think the interesting point of advertising is when you actually show sponsored/advertised things to people who WANT to see them.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Noah Kagan</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67567</link>
		<dc:creator>Noah Kagan</dc:creator>
		<pubDate>Fri, 30 Mar 2007 21:53:51 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67567</guid>
		<description>I love my readers. Seriously, you are friends not readers. That is too one-sided. I hate ads. You guys/girl pose great questions/suggestions.

My thought now is I don&#039;t want to put adsense, I do want to do something cool and I want to give back to you.

Here is my idea based on your input:

I only take sponsorships of cool things that I can give out to you. Simple? Fun? Woot!</description>
		<content:encoded><![CDATA[<p>I love my readers. Seriously, you are friends not readers. That is too one-sided. I hate ads. You guys/girl pose great questions/suggestions.</p>
<p>My thought now is I don&#8217;t want to put adsense, I do want to do something cool and I want to give back to you.</p>
<p>Here is my idea based on your input:</p>
<p>I only take sponsorships of cool things that I can give out to you. Simple? Fun? Woot!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Sean Tierney</title>
		<link>http://okdork.com/2007/03/29/advertising-on-okdork/comment-page-1/#comment-67542</link>
		<dc:creator>Sean Tierney</dc:creator>
		<pubDate>Fri, 30 Mar 2007 20:26:16 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2007/03/29/advertising-on-okdork/#comment-67542</guid>
		<description>Noah-

-dedicated sponsorship is the way to go if you can swing it but I don&#039;t have any specific sponsors to recommend. You&#039;ve got a solid and vocal readership which is definitely worth something.  

-consider doing a &quot;Product review Thursday&quot; that is paid &quot;advertorial&quot; but still an honest critique. You won&#039;t lose readers as long as you keep it authentic and the advertiser understands that you&#039;re not going to kiss ass and taint your review.

-i just put adsense on my blog yesterday to test it out so I&#039;ll let you know if it produces anything. My gut is that the sponsor is the way to go as people have suggested here.  

-Sean Ness&#039;s point about people using RSS is a good one. You have well over 500 readers which is the threshold to be able to do the feedburner ads. You&#039;re already using feedburner... why not activate those and see how they perform?  My partner uses them on his blog www.kstaken.com and they produce more than his adsense.

-as far as how to grow it- you&#039;re kickin ass now. just continue to be authentic Noah and it will continue to build.  How about doing a coast-to-coast roadtrip couch-surfing at the homes of your readers who volunteer to give you a place to stay?  Everyone who has a blog would undoubtedly write something about it. Plot your trip out on wayfaring.com and let people follow. Find a sponsor. My buddies did it w/ 10mph.com and had Chipotle provide them free burritos the entire way...Hell, i would do this myself right now if we weren&#039;t doing JumpBox. make a documentary about interviewing others and exploring the age-old question of &quot;how do you know what you want to be when you grow up&quot;- that in itself could be your calling...

sean</description>
		<content:encoded><![CDATA[<p>Noah-</p>
<p>-dedicated sponsorship is the way to go if you can swing it but I don&#8217;t have any specific sponsors to recommend. You&#8217;ve got a solid and vocal readership which is definitely worth something.  </p>
<p>-consider doing a &#8220;Product review Thursday&#8221; that is paid &#8220;advertorial&#8221; but still an honest critique. You won&#8217;t lose readers as long as you keep it authentic and the advertiser understands that you&#8217;re not going to kiss ass and taint your review.</p>
<p>-i just put adsense on my blog yesterday to test it out so I&#8217;ll let you know if it produces anything. My gut is that the sponsor is the way to go as people have suggested here.  </p>
<p>-Sean Ness&#8217;s point about people using RSS is a good one. You have well over 500 readers which is the threshold to be able to do the feedburner ads. You&#8217;re already using feedburner&#8230; why not activate those and see how they perform?  My partner uses them on his blog <a href="http://www.kstaken.com" rel="nofollow">http://www.kstaken.com</a> and they produce more than his adsense.</p>
<p>-as far as how to grow it- you&#8217;re kickin ass now. just continue to be authentic Noah and it will continue to build.  How about doing a coast-to-coast roadtrip couch-surfing at the homes of your readers who volunteer to give you a place to stay?  Everyone who has a blog would undoubtedly write something about it. Plot your trip out on wayfaring.com and let people follow. Find a sponsor. My buddies did it w/ 10mph.com and had Chipotle provide them free burritos the entire way&#8230;Hell, i would do this myself right now if we weren&#8217;t doing JumpBox. make a documentary about interviewing others and exploring the age-old question of &#8220;how do you know what you want to be when you grow up&#8221;- that in itself could be your calling&#8230;</p>
<p>sean</p>
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