[Noah’s Note: This piece was written by Scott Hurff of the Groupvine. He is a great guy, loves pickles & cheese, looks like Jude Law and took the road less traveled which I am proud of him for, tear drop:)]
Background: I’ve been going on Groupvine full-time for almost a year. I even spent 6 months working on it within a venture capital firm. After looking at the market and getting feedback, I’ve decided that the higher ed group market isn’t the most attractive to go after for a variety of reasons. Furthermore, Groupvine is moving to “side business” status.
Problem: I don’t know which target market(s) to pursue. And I don’t have much experience running a “real” business on the side while working full-time elsewhere.
Question: First, what markets should we look at instead? SMBs? Professional networking groups? Startups? Hobby clubs?
Second, how should I go about developing and dedicating resources (time, money, etc.) to continuing to build Groupvine while I take on another position?
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