This ideas is from Alaska Miller.
Problem: With the advent of local review sites, such as Yelp, Judy’s Book, Smalltown, and various foodies blogs, there’s more and more buzz being generated from the web that pushes people to go out and eat somewhere. Some times people are willing to go to reviewed businesses even if they’re just mediocre rather than businesses not reviewed or, worse, not even listed and mentioned on these review sites.
Opportunity: A local Web 2.0 publicity/PR firm that can cater to clients who are small businesses such as dentists or restaurants that can do two things:
1) Be able to help their client establish a presence online.
A good PR firm will be able to place relevant information, such as operating hours, menus, and locations, on review sites or to blogs as well as facilitating tastings.
2) Be the liaison and maintain a good reputation online.
When an ill comment or review is found, the PR firm should be able to locate who made the comment and how best to address the issue, such as coaching the business to do something better.
The great thing is, Google and other search engines regularly aggregates review sites in conjunction to a search term. Maintaining a good reputation on these sites will count towards keeping up your SEO and the reviews will definitely help find your clients achieve efficiency and better customer service as well as generate new business.
What do you think?