Comments on: Who wants a 4 hour Workweek? http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/ A blog about marketing, online communities and other business musings. Come join the fun! Wed, 09 Nov 2011 02:14:19 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By:   Received: The 4-hour workweek by andre nosalsky http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-85549   Received: The 4-hour workweek by andre nosalsky Sat, 05 May 2007 18:29:04 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-85549 [...] The 4-Hour Workweek has been reviewed by I Will Teach You To Be Rich. Also by Noah Kagan. [...] [...] The 4-Hour Workweek has been reviewed by I Will Teach You To Be Rich. Also by Noah Kagan. [...]

]]> By: Avi Solomon http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-62764 Avi Solomon Thu, 22 Mar 2007 07:56:13 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-62764 Send a copy to Fred Gratzon!: http://lazyway.blogs.com/ Keep up the good work/fun:) Send a copy to Fred Gratzon!:
http://lazyway.blogs.com/
Keep up the good work/fun:)

]]> By: Tim Ferriss http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-50736 Tim Ferriss Mon, 26 Feb 2007 02:05:48 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-50736 THE RESULTS! It's been a great experience here on Noah's Grouporation (Thanks, Noah !). You all rock. Here are the five winners of advanced autographed copies: Damon Billian Mike Sabat Jason (PR stunts from 2/16) Andy (memes and more) Yali (virtual tour, etc.) Thanks to all of you, and I may just be back closer to pub date to offer updates or goodies to everyone. Thanks again for helping a newbie! All the best, Tim www.timferriss.com THE RESULTS!

It’s been a great experience here on Noah’s Grouporation (Thanks, Noah !). You all rock. Here are the five winners of advanced autographed copies:

Damon Billian
Mike Sabat
Jason (PR stunts from 2/16)
Andy (memes and more)
Yali (virtual tour, etc.)

Thanks to all of you, and I may just be back closer to pub date to offer updates or goodies to everyone. Thanks again for helping a newbie!

All the best,

Tim
http://www.timferriss.com

]]> By: Gene Zhang http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-50256 Gene Zhang Sat, 24 Feb 2007 23:52:00 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-50256 How about posting the Introduction + Table of Contents on your home page for free download (as a .pdf)? That'll give curious prospects a taste of your writing style and a better sense of what to expect from the book. How about posting the Introduction + Table of Contents on your home page for free download (as a .pdf)? That’ll give curious prospects a taste of your writing style and a better sense of what to expect from the book.

]]> By: y http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-48994 y Wed, 21 Feb 2007 23:24:11 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-48994 I don't think you necessarily need to write a lot of content. You could just pull a few tips for each site. You could even run the same top-5 tips on every site, but staggered content would be exponentially better. I see that you're trying to take the 4hr week approach to book marketing, but I don't think that short hours and marketing fit together. Especially if you're doing guerilla marketing. Taking an example from big-budget marketing, a lot of money is wasted on outlets that don't give you a positive ROI. Problem is, you don't know which are the good and bad outlets, so you've got to invest in all of them. Same deal if you're investing time. Unless you can hit the jackpot and get on Oprah's booklist (there are PR pros to whom you can pay a few thousand dollars to get guaranteed radio and TV interview opps), you've got to be scrappy and keep at it. As for approaching bloggers, I'd simply explain who you are and what you're doing. I'd be glad to host you on biotechblog.com Wanna trade books? y I don’t think you necessarily need to write a lot of content. You could just pull a few tips for each site. You could even run the same top-5 tips on every site, but staggered content would be exponentially better.

I see that you’re trying to take the 4hr week approach to book marketing, but I don’t think that short hours and marketing fit together. Especially if you’re doing guerilla marketing. Taking an example from big-budget marketing, a lot of money is wasted on outlets that don’t give you a positive ROI. Problem is, you don’t know which are the good and bad outlets, so you’ve got to invest in all of them. Same deal if you’re investing time. Unless you can hit the jackpot and get on Oprah’s booklist (there are PR pros to whom you can pay a few thousand dollars to get guaranteed radio and TV interview opps), you’ve got to be scrappy and keep at it.

As for approaching bloggers, I’d simply explain who you are and what you’re doing. I’d be glad to host you on biotechblog.com

Wanna trade books?

y

]]> By: Tim Ferriss http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-48970 Tim Ferriss Wed, 21 Feb 2007 22:35:34 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-48970 Y, thanks for the recommendation, and I like your book. I'm a big biotech geek. On virtual book tours, this is something I've discussed with a few authors but had been wondering about the best way to do it. I like your idea of staggering different content and linking back to them. Win-win all around. The trick with my tour will be limiting my time commitments. Thus, writing a long Q&A or original material for each blog would be impossible to do due to other commitments and travel, but I could do short excerpts (assuming the publisher is on board) and a Q&A by IM (or podcasts) that are "recorded" in real-time. Basically, the less time I spend typing, the better. Great idea and thanks for the detail -- I'd be really curious to hear how you or anyone else reading this would approach bloggers. What would the first e-mail look like? Thanks again to all, Tim Y, thanks for the recommendation, and I like your book. I’m a big biotech geek. On virtual book tours, this is something I’ve discussed with a few authors but had been wondering about the best way to do it. I like your idea of staggering different content and linking back to them. Win-win all around. The trick with my tour will be limiting my time commitments. Thus, writing a long Q&A or original material for each blog would be impossible to do due to other commitments and travel, but I could do short excerpts (assuming the publisher is on board) and a Q&A by IM (or podcasts) that are “recorded” in real-time. Basically, the less time I spend typing, the better.

Great idea and thanks for the detail — I’d be really curious to hear how you or anyone else reading this would approach bloggers. What would the first e-mail look like?

Thanks again to all,

Tim

]]> By: y http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-48938 y Wed, 21 Feb 2007 20:40:54 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-48938 I'd recommend a virtual book tour. I was going to try one with <a href="http://www.BuildingBiotechnology.com" rel="nofollow">my book</a>, but I found that many biotech bloggers were too shy. The premise is that you'll tour a bunch of blogs and post a brief excerpt (an analogy to giving a brief talk about your book). Then you make yourself to answer questions for a week or two. Brings in fresh content for blogs and builds traffic, so you should be able to find a bunch of receptive hosts. Post a different piece on each site and then link to them all from your site. Sort of like a treasure hunt. Best of luck. y I’d recommend a virtual book tour. I was going to try one with my book, but I found that many biotech bloggers were too shy.

The premise is that you’ll tour a bunch of blogs and post a brief excerpt (an analogy to giving a brief talk about your book). Then you make yourself to answer questions for a week or two. Brings in fresh content for blogs and builds traffic, so you should be able to find a bunch of receptive hosts. Post a different piece on each site and then link to them all from your site. Sort of like a treasure hunt.

Best of luck.
y

]]> By: Tim Ferriss http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-48105 Tim Ferriss Tue, 20 Feb 2007 02:27:57 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-48105 Thanks for the suggestion. I agree wholeheartedly with excerpts and podcasts. I'm in the process of designing the new companion site, so I'll be sure to put in both. Thanks! Thanks for the suggestion. I agree wholeheartedly with excerpts and podcasts. I’m in the process of designing the new companion site, so I’ll be sure to put in both. Thanks!

]]> By: tej http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-46970 tej Sat, 17 Feb 2007 19:19:06 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-46970 What about putting up a sample chapter from the book online on Amazon and on your website. A short podcast with you reading an excerpt from the book might work well too. What about putting up a sample chapter from the book online on Amazon and on your website. A short podcast with you reading an excerpt from the book might work well too.

]]> By: Tim Ferriss http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/comment-page-1/#comment-46803 Tim Ferriss Sat, 17 Feb 2007 09:18:16 +0000 http://okdork.com/2007/02/15/who-wants-a-4-hour-workweek/#comment-46803 Andy, great idea on the marketing comp. I think it would most definitely work for spreading the word, at the very least. The Amazon BXGY ("Buy X and Get Y") is a great program, albeit a bit costly. Then again, if time is money and money is money, what isn't? ;) Andy, great idea on the marketing comp. I think it would most definitely work for spreading the word, at the very least. The Amazon BXGY (“Buy X and Get Y”) is a great program, albeit a bit costly. Then again, if time is money and money is money, what isn’t? ;)

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