GoMobo Needs Some Marketing Love

February 8, 2007 - Get free updates of new posts here

Grouporation = Group + Collaboration

Company: GoMobo.com is a mobile food ordering service. We allow customers to order food in advance via text message, get an exact ready-time confirmation message back, and skip the line at busy coffee and lunch shops in NYC.

Problem: We have done a LOT of things for adoption but we want it faster. We have done:

  • A full marketing presence in the restaurants with banners, signage, window decals, tons of in-store marketing material, in-store promoters and staff wearing GoMobo shirts, etc.
  • Flyer teams flyering neighborhoods where GoMobo has a cluster of restaurants.
  • Taken email addresses in-store, but had limited results from that.
  • We’ve tried having customers text their email address to our shortcode (46626) to receive a reminder email, but seen limited success with this approach.
  • Tried in-store signup, but it’s difficult to ask someone to enter credit card details in-store and also difficult to convince them to invest the time to signup for a time-saving service when they’re most feeling the pain of waiting.
  • Played a bit with online marketing, but even with tools like Google Local, targeted keywords, and Loki, it’s hard to target this marketing to the proper geographical audience.

Question for you: It seems like we have tried it all. What else do you think we should try to get the ball rolling and have a more viral marketing surge as we expand?

Note: The best 5 posts on this will get a GoMobo hat (black-army style or white-baseball style, your choice) and a black GoMobo t-shirt.

Please leave a comment and help if you want your site, product or service to be reviewed in the future.

Leave a Reply

Your email address will not be published. Required fields are marked *


42 responses to “GoMobo Needs Some Marketing Love

  1. Jason H. Reply

    Perhaps you can start calling the local Radio stations in your area, and see if you can convince a popular DJ or Talk show host to use your service, or try to book a guest appearance, or sponser a contest (like free cell phone), etc. Believe or not, even in today’s Internet age, Radio still has a lot of pull and the radio talk show hosts are still considered great influencers or buzzers, especially when it comes to Local marketing…

    Also, have you tried to contact the major Carriers (i.e. Cingular, T-Mobile, Verizon, etc), and see if you can have your sign posted in their stores or in their monthly magazine, etc…

    Good Luck 🙂

  2. Noah N. Glass Reply

    I really like the radio idea and it’s something we haven’t explored in full detail.

    To clarify: GoMobo is a free service. We’re playing with discounts on the food to make it even more than free, but we’re committed to keeping it free for some time and forever, if possible. Restaurants pay us a 10% transaction fee for all of the revenues we bring in.

  3. Brian Breslin Reply

    Noah, How did you get a short code, for some reason the idea of short codes fascinates me.

    I think you need to look at who would be early adopters might in fact be. College kids and techies seem to fit the bill. I would go to schools in the area and talk to student newspapers, etc.

  4. Miles Reply

    Wow, this is a cool service!

    Noah G. – it looks like a lot of your efforts so far have been traditional branding and from a sales standpoint you have to get people to go-home or back to the office before they can sign up correct?

    I think letting people experience your product instantly could be a great way to get that ‘ah-ha!’ moment and drive word of mouth.

    For example, if the GoMobo team is outside of a popular theatre, mall, etc. where people are looking to make a decision for food – let them order w/a phone that is setup already w/the GoMobo service and get a free meal. Require an email address or even on-site sign-up with a laptop, etc. where you walk them through it on their phone and then they head off to eat. Seeing the power of skipping the line first hand would be a really strong statement.

    Also, this seems like a PERFECT service for some kind of street-team. Get your existing customers to spread the word for you and get a discount or even some sort of contest to win a free lunch for their office – something that gets you in front of their co-workers and gives you more opportunity to introduce the service in an setting where they will be more willing to run-through setting up an account (vs at the partner location where people are in a hurry).

    Just a few ideas – I think you guys will do great and if you spread out geographically even a partnership with a mobile social network could make some sense.

  5. veronica Reply

    rather than sending people to hand out flyers in the streets where they have little/no internet access, why don’t you send those people out to local companies and have them push bulk orders (perhaps on the company account???) or ask to leave some flyers with the receptionist….it only takes one person that is interested to send out a company-wide email 🙂

    get this started in san diego!!! it all sounds amazing! good luck

  6. Dave Reply

    It might be too expensive, but I think you should explore marketing in the NYC subway when you have more restaurants. It seems like this service is perfect for people commuting into/around the city, so maybe that would be a great way to talk to your target audience.

  7. Tony Chung Reply

    You mentioned ordering coffee in advance. Two points come to mind:

    1) I’ve seen the impatient expressions on corporate ppl’s faces while they wait in line at Starbucks. (Then when they get to the register, talking on bluetooth cell while ordering)

    I think this is a good target group. (corporate ppl who are just too busy to deal with lines for coffee)

    2) When I was working at Cisco, I remember the discount offers and booths they had in the cafeteria. Those always used to attract my attention when I went to get lunch.

    May collaborate with some of the big companies in Silicon Valley (e.g. Google, Cisco, Apple). Show up at their company cafeterias and work your magic.

    I think that leveraging the names of the big companies (restaurants/coffee places) that you work with might help too.

    Best of luck!!

  8. Kevin Wu Reply

    Pick a few partner restaurants and get them to offer a credit (~$5.00) to use at their location for all newly registered member. This can be a one time thing just to convince people to try out the service. If this product is truly as cool as you say it is, people just need that bit of activation energy to get the reaction going. If people don’t have to worry about waiting in line for food, they will feel more inclined to purchase food through gomobo and easily make up for the $5.00 credit.

  9. D Money Reply

    I think that the most important thing is consistency. Organized marketing efforts are always most successful.

    I think that a good offense, meaning an increase in restaurants (I see that you only have 32) will have the desired marketing effect. Direct marketing can be incredibly effective, but you’ll need to cluster these restaurants, so that people are bombarded by Gomobo everywhere they go. Try a commuter spot– Grand Central or Penn Station. Build out the neighborhood and see what happens. People want a variety of restaurant offerings before they’re willing to store a credit card and spend the time signing up and figuring out the system. When the time is right (critical mass of restaurants) spend some loot doing mass-media advertising.

    Best of luck!

  10. Jason Reply

    1. Set up a boxing ring in a high traffic area in New York and have a guy dressed up in a cell phone costume battle a guy dressed up like some sort of food. As people gather around the ring have girls in sexy clothes that hold up the round number sign toss out Mobo business cards with your number on it and the directions on the other side.

    2. At local radio stations have them get two listeners who can pair up and compete against other stations in a fast food treasure hunt. Give them cell phones and a GPS monitor and have restaurants call them saying they have a month of free meals to the first team that gets there. WE can track them on your website via the GPS units.

    3. Contact local schools (do they have off campus lunches in NY?) and pass out your flyers because they have limited time to eat.

  11. Chris Keller Reply

    Hey Noah, a couple things came to mind in reading your post:

    1. Don’t use Google Adwords, try BlogAds.com and find the ones focused on NYC. Also, try to advertise on foodie blogs that cover the NYC scene. That’s one of the better ways to target the geographic bit of the advertising.

    2. Make it viral by offering sign-up referral prizes or free meals and use a widget to do it. So make a widget called the Mobo SpeedDial or My Mobo, whatever, which shows their favorite items or combo of items for breakfast, lunch, dinner etc which they can post on their SN profile or website….You can then reward people based on referred sign-ups from the widget.

    3. Facebook Group! Either you or a neutral person make a Facebook group focused on the NYC universities and make it a point to post restaurants that participate, new ones that join, and show some aggregate stats on who’s ordering what (i.e. most popular etc). The great thing about groups is that every time you or someone in the group post, that goes into the newsfeed which all of THEIR friend sees (it’s amazingly viral in terms of getting eyeballs). So find a way for the other FB users to post something in the group discussion board (trivia, describe your best morning routine of stores or food….)

    4. The stealth startup I’m working for will literally let you advertise what Mobo is and what restaurants have it whenever people are browsing the site in that exact area! I’ll email you about that one personally in the near future 😉

    Good luck,

    Chris

  12. jda Reply

    1. Is the product called mobo or GoMobo – make that clear on the site.

    2. Tell me how this is better than calling in a carry out order. Are you really competing with delivery and dine-in as much as you are competing with traditional carry out?

    3. In store is great, but that’s not where people make the decision you’re looking for. You should have your presence on menus right at the time consumers make their decisions.

    4. It needs to be easier.

  13. Josh Reply

    Great idea. As some other people have noted, on the spot marketing with this kind of priduct is definetly needed. Go to some street fair, set up a booth, get foods and stuff and flyers on hard-ta da.

    Also, i know what catched me the best-promos and prizes. “Buy one get one free”, “drawing for free lunch”, buy to enter for something, or whatever. That would need to be partnered with the reasturants.

    Do you cater throught people?

    Schools. Are there some in the area? Flyers are great there.

    As miles said, the ‘ah-ha!’ moment is what you need. (hey, cool slogan.)
    People on the streets, signs, mostly basic stuff you’ve tried should continue to bring in some people.

    August 24, 2006. Gulp. Update blog.

    Looks like a great idea, wish i was in NYC!
    Good luck, i’ll add some more later.

  14. Chris Keller Reply

    Noah, here’s one more idea that I think is really cool for you specifically (and I don’t know if it’s possible). The site http://www.overheardinnewyork.com is a hilarious site where people submit things they overheard in the city. It could kind of be a brand extension if you had a “Overheard in the Mobo line” at the top of the page, so it’s kinda like a sponsored channel. I don’t know if the owner of the site is into that, but that would get a lot of eyeballs relevant to your target area right on your domain. Maybe you offer a special for click-thru’s from that site….email the owner to see if something like that may be possible.

  15. Ted Rheingold Reply

    I’ve seen time and again the biggest problem with marketing a new type of technical service is getting people over the hump of knowing what it is.

    I haven;t read the flyers, but the sign in the store says what it is, but not how a person uses it. Most people assume their phone can’t do that or it’s not for them or they can’t figure it out.

    I would make your tagline the exact directions of what to actually do to use the service.

    “Text-in your order and pick-up time” Anyone can do it. Go to GoMobo.com to get the easy direcitons.

    The hard reality is that people don’t always want even what they may like in the end. Find out why people aren’t responding asap, to figure out what the message should be.

  16. Noah N. Glass Reply

    Wow!
    So much marketing love and just in time for Valentine’s Day!

    I’m going to announce by 5 favorite posts (the winners of GoMobo hats and t-shirts) tomorrow at 9AM EST, so if you’ve been holding back on any brilliant marketing wisdon, speak now or forever hold your peace.

    Noah K, in his oh so subtle way, has explained that I should respond with some thoughts on the latest posts.

    Things I love so far:

    Radio: it’s a very localized medium and I’ve been thinking about how to use it more for our localized service (love the post, Jason). We recently did an exercise to get more creative by examining analagous products/services and their marketing strategies. One such model was radio stations: they need to get a brand name out without a ton of spend and with a very localized offering. They do all kinds of events, bumper sticker give-aways, contests, anything to get their call letters out in the public mind. They even give away their service for free 🙂 Very helpful to think about acting LIKE a radio station and working more WITH radio stations.

    Early adopters: Brian, I hear you on the college student thinking. We launched several pilots on college campuses in late 2005/early 2006. It seemed like the value proposition wasn’t quite there for students; they actually have a lot more time than do working people, to Tony’s point. Tony, great post. We’re doing some fishbowl drawings (great minds think alike, Josh) and speaking with HR departments to infiltrate office buildings. Veronica, I loved your post as well. Bulk orders are a great thing for us and something we definitely want to encourage. We’re already averaging a 37% larger ticket size than at-the-counter orders at our restaurants. One of our restaurants is up 46% on GoMobo orders. Office managers have been key in serving as office mavens and we’re hoping to build on this.

    Commuters: Dave and D Money, right on with the commuter and transportation-oriented ideas. It’s as if you two have been reading internal company documents.

    Discounts: Kevin, I like your idea and it’s the first thing that we tried. What we’ve found is that one-time deals aren’t incredibly compelling to the type of users we’re trying to attract. They’re more excited about long-term discounts than one-time giveaways. They soon see that the true value is saving time, not money.

    Out-of-the-box: Jason, I love the boxing idea. Truly inspired! I’ll see if the good people at Rockefeller Center will let us do it in the middle of the Rockefeller Ice Rink. Brilliant!

    Online advertising: Chris K, many thanks for the offer to help with this stealth service and good tip on BlogAds. Google AdWords has been mildly successful for us, but our small geographic focus makes it hard to target. The BlogAds approach seems quite helpful with this. Oh, a couple of you mentioned how out of date our blog is. It’s true. We’ve got to either maintain it or kill it. Chris, also love the Facebook tip. See: http://yale.facebook.com/group.php?gid=2215482029

    Thanks again to everyone for all of your creativity!
    Noah K, I think you’ve got a great thing going with Grouporation!! Keep it up!

    Best,

    Noah G.

  17. Noah N. Glass Reply

    p.s. Chris and Ted, I think we were just typing at the same time. Your posts were great, too! Chris, I’m a loyal reader of overheardinnewyork.com, but “Overheard in the Mobo Line”? There IS NO a Mobo line: that’s the point 😛

  18. Andy Reply

    Why no clickable map of the city? I’m not saying it has to be some sort of Google Maps mash-up, but why make people scroll around to find their hood listed?

    Also, with summer coming up, I imagine lots of interns will be the ones running to pick up lunches for offices… how are you going to reach out to them and let them know lunchtime doesn’t have to be as much of a pain in the ass??

  19. tim Reply

    I implore you — do not disregard the idea of contacting office managers. These people are CRITICAL to your adoption. They have the ear of execs, are often responsible for providing food for meetings, and can easily offer services via company-wide email (and are usually encouraged to do so). They’re jobs revolve around organization, precision, and quick-response.

    My humble idea?

    First, hire people to make calls, not go around on foot — yet. Start training these folks.

    In parallel, get a list of the top businesses clustered around your restaurant clusters (local govt may be able to help you get this list — if not, try Yahoo Maps). Don’t target the biggest businesses and work your way down — those employees often have more time than they need. I’d start in the middle of the list and work up/down simultaneously.

    Start with calls to each business’ main number. Do it when office managers are a) less busy and b) hungry. Late morning before lunch, and around 4, after food coma from lunch and before they leave. Don’t pitch them — make them feel important. They are the gatekeepers, remember? Keep your intro personal and direct and a bit conspiratorial, in a happy way. Your first threshold is to get them interested and agreeing to get an email from you.

    Offer them a special code — when that company orders, if they use that special code, they get points. Three orders under that special code in the first 30 days earns the receptionist a free (lunch, dinner, etc.). Pro-rated discounts, etc., for a certain number of coded orders during future periods. This way, the “main contact” will be using the “company code” whether they themselves are picking up lunch, or whether they’re delegating to interns, or others.

    Plan on getting different “special codes” into the organization, too, so you can propagate this to other department level managers. But be careful! If you get people vying against co-workers for whose special code to use, you’re headed for trouble.

    This, to me, is that fastest and most efficient way to get traction. There are other great ideas in this thread that are concerned with branding directly to consumers. Eventually, using this office manager approach, you’ll need to build awareness among those who are actually sitting down to eat the food: “This food is fresh and fast thanks to GoMobo. Will text for food.”

    Good luck!

  20. Mike Sabat Reply

    Noah,

    First of all, I signed up with Mobo about two months ago and I hate to admit that I haven’t used it yet. I changed jobs and don’t work near Madison Park anymore. I’ll make a point to use it in the next week.

    So anyways, a few suggestions.

    1. Offer discounts that are targeted by location and time (not just blanket discounts). For example – 50% off manhatten burger orders between 12-2 on a nice day when there are huge lines. This way you will have people waiting to order then waiting for their food and in that time they will see 3or4 customers walk in pick up their food and go – right underneath your sign. You will be reinforcing behavior for your existing customers and potential customers will notice their problem and their solution.

    2. You’re new at the office and you have to get lunch for the 7 people in your division. Office people are habitual (which is probably why your restaurants want them). Find the lunch organizers in the office and help them sign up. They are probably young, busy and want to make getting lunch an easier task. And they’ll tell the other lunch bitches in the building.

    2a. easier said then done, but find the fifteen people that are going to spread the word to 10 ppl each. Help them do it.

    3. Lets get the Union Square area going.

    4. Partnership/advertising on menupages.com

    5. Can you get billing through the carriers so you don’t have to get cc info when signing people up? this way you can do signups in line (and add the first fave).

    Alright man, good luck.

  21. Josh Reply

    Hey Noah-Diff ID I know. New Idea – Mobo Points. Earn for ordering, buying recommending drawings, showing up at events. Discounts or electronics as prizes.

    Good luck everyone!

  22. Damon Billian Reply

    Blog about the restaurants you work with.

    T-shirts to customers (guerilla marketing)

    A “Food when you want it” angle would be good.

    Don’t limit your choices to only picking food up (catering businesses, etc.)

    Perhaps provide a platform for reviews of the places you work with?

    I also like the earlier idea of highlighting menu options with the various places.

  23. Damon Billian Reply

    Almost forgot…

    Testimonials on the site would be awesome.

    Customer:
    Saved me xx amount of time.

    Restaurant:
    Saved me xx amount of time, increased our revenue from xx, gomobo.com customers spend more money, etc.

    The power of testimonials should be utilized on your site and/or in any print stuff you do.

  24. Jason H. Reply

    Hi Noah, here are some more love for you:

    1. Go find a celebrity and convince her to try out your service. Personally I think you’re blessed living in the NYC, where everywhere you go, you’ll run into a celebrity. Or, a celebrity’s publist will do, too. They’re often the most connnected people in the City.

    2. Or, if you have enough budget, I’d recommeded hiring a part-time publicist to help you get the word out.

    3. And, I’m not quite sure if you guys have some free weekly local magazine, in which there is often a resturant listing section. You should try to pitch your company story to the writer in such magazine or place an Ad in it, etc.

    4. Track down Mr.Fred Wilson (by far the most influential VC in the Alley), and beg him to try out your service. If he likes it, you’re all set 🙂

    Finally, here is a good question that you should seriuouly ask yourself–Who is really your target cusomter? Is it the end users? Or, is the restaurants owners?

  25. Noah N. Glass Reply

    GoMobo Marketing Winners:

    The Prize:
    • T-shirts: “Stop waiting. Skip the Line. Go Mobo�
    • Hats: white baseball caps that say “skip the line. gomobo.com� or black military-style hats that say “order food on the go. gomobo.com� Your choice.

    The Winners:

    (in chronological order of post)

    1. Jason H for his radio-related post and celebrity angle
    2. Miles for comprehensiveness and a wise post on in-store marketing
    3. Veronica for her receptionists-are-office-mavens post
    4. Tim for special codes idea and use of the term “food coma�
    5. Damon Billian for user-generated-content post

    What next?
    Email info@gomobo.com with the subject line “I WON!� and let us know the following:
    a. Where should we mail your GoMobo gear?
    b. What size t-shirt would you like (apologize in advance if we don’t have your size)?
    c. Would you rather have a white baseball-style hat or black military style hat (see descriptions above)?
    d. Would you like to join an informal GoMobo Marketing Council?

    Thanks to everyone who contributed!!
    This was a fantastic help.
    Noah K, thanks for allowing us to post.

    All the best,

    Noah G.

  26. Jason H. Reply

    Yeah, I won 🙂

    Best luck to u, Noah, keep us updated on your marketing progress! Just don’t forget us when u become Big someday, which I’m pretty sure you’ll be 🙂

  27. Dennis Reply

    I would try integrating with other hyper active mobile companies in some way. Like twitter or something. That way its a market already used to using mobile devices.

  28. Jason Reply

    Are you kidding me with the radio thing? Not trying to shoot down your ideas, but local radio is so fragmented viewers are all over the dial. The average person listens to a radio station for 15 minutes, and then when they hear a commercial they turn the dial when they don’t hear relevant news or songs.

    That is why so many companies fail. They are afraid to take risks. A company like yours need som outrageous marketing. No one is going to listen to you. You have not got their attention. When are they going to fit in your commercial…between the laser eye correction ad and the hair remover clinic? It might be different if you were a fast food chain trying this out, but you are small just starting out. Think outside the box. The radio thing is directly inside the box. Everyone does that.

  29. Mehul Patel Reply

    WOW! I know I am late!and Cant win anything 🙂

    1. How abt tie-up with a newspaper or weekly magazine on few months exclsuive deal only there readers get Free or special discount and they do a small tiny daily ad in the food / enetertainment / rest reviw kinda area?!

    2. Is it possible to convince few or all Cab drivers and bus drivers in NYC to wear your GoMobo hat and the get special discounts or a freebie for themselves

  30. Jason Reply

    I like the cab driver thing. How about treating random buses to a free lunch on a certain day. From 11 am to 3pm pick five random buses from around NY and declare it the MOBO bus and give them a free lunch. Buzz will get around town.

  31. Mehul Patel Reply

    remember most Cabbies are North Indians, Pakistanis and largely South Asians make sure you get this done by south asian or Indian friend it will be smooth and they will feel they are helping there country 🙂 Emotional marketing….even 500 cabs agree to wear hats you are rocking…

    2 More ideas (yes I know I cantwin anything) but I am doing this as I met you in person 🙂

    Hey how abt hiring Naked Cowboy in Times Square for a week if he is still around and affordable he has Mega audinece!

    There is a Israelian food stall somewhere around 45th street between 5th and 6th Ave this guy has been there for 15 years, he is known for the world’s best Falafal (especially the Veg!) there is Avg 12 to 25 people queue there daily I am sure there are atleast 50 more guys popular in there own verticals how abt having them on board and tell them to put a Big sign of yours?!

  32. Noah N. Glass Reply

    Mehul, thanks for writing in.
    You’re always a winner!

    I’ll send you a GoMobo hat and t-shirt if you pay the shipping charges 😉

    As someone who’s just gotten ridiculously, ridiculously into hummus and couscous, I’m going to personally go and check out this Israeli food stall.

    Thanks for the tip!

  33. Mehul Patel Reply

    Welcome and I will collect my Hat and Tee in person…..this guys have piping hot Hummus which they spread over your falafel from hot jug…its mind boggling and super healthy too!

  34. Jarred D. Lowe Reply

    It is an absolute imperative to think of GoMobo, first and foremost, as an innovation. It is something that varies largely from what the masses are accustomed. As an innovation, there is a diffusion process whereby it has to spread through the population for adoption. There are factors that affect the rate of adoption of an innovation:

    Relative Advantage: There has to be an apparent relative advantage for the consumer as compared to other offerings.

    Compatability: There has to be a correlation to existing values and experiences

    Perceived Risk: In this case, the lack thereof. Financial, Psychological, Social, Physical, etc. All imperative and applicable!

    Complexity: Ease of use and understandability

    Observability: how easily can one (a consumer) see the product/service in use?

    Trialability: Ability to experiment with product or service.

    The degree of each of the factors will largely determine the rate at which the innovation will be adopted. There are many classifications of adoptors which vary according to their willingness to accept/pursue change. The Innovators will be the first ones who seek out the new innovation. They will set the stage for the Early Adopters. The early adoptors see a new innovation but have the lowest degree of skepticism and are usually easily won over. Then comes the Early and Late Majority. This is where the factors of Observability and Trialability and Perceived Risk are the most heavily weighed. Last but not least, the Laggards. They usually adopt as a last resort. Think of 65 year old citizens now using the Internet for the first time in the 2007. Point and case!

    It seems from the in-store P.O.P. (Point Of Purchase) advertising that you aim more for awarness. Ads need to call upon a consumer for action.

    1)Let Consumer’s know of the benefits (the relative advantage). Your target is immense when thinking of the relative advantage the service offers. Time-saving. Time is a crucial resource these days and is not to be squandered.

    2) Is the service consistent with what consumers want? Do the busy consumers want to continue to be on the go, or is their meal times their only point in the day to slow down. (You take the good and you take the bad.)

    3)Risk Perception” High or Low?
    Financial–Of course the consumer fraud reporting agency reassured consumer that Credit Card fraud is more likely from a restaurant than on-line, but what security do you offer the consumers? More than likely, the same traditional restaurant security of which consumers trust daily with billions of dollars. But i think it is more the retention of information that scares the consumer.
    Psychological–If they value that slow down time, it is a high risk. If they want to be in and out, then it is a low risk. Will it increase their overall utility (happiness)?
    Social–what will other people think of the consumer for using the service? Will they think it is absurd? Ingenious?

    3)Complexity is not very high. It seems simple to someone like me, a 20 year old who uses text messages almost hourly. But to someone who is a member of corporate america, how time consuming is a text message, yet?

    4)Observability: The only way people can observe is via the pick-up. People who have been waiting in line for 10-15 minutes see someone gavotte up to the counter, pick-up, and leave.

    5)Trialability: is there any resolution for trying the service without risk? Can consumers experiment with the service with little or no reprocussions? Are there subscription fees other then through the service provider for Text Services?

    Diffuse the Innovation and Increase Users… Join-Up with a cellular service provider… Get their customer base in the MSA’s (metropolitan statistical areas). Cellular Providers already advertise their services and affiliations via text messaging. Tap into that medium (where GoMobo is available, of course)

    Jarred D. Lowe

    Undergraduate Student
    College of Business and Economics (Marketing)
    West Virginia University
    Morgantown, WV
    JLowe@mix.wvu.edu

  35. Video360 Reply

    Try asking GoMoBo to list participating restaurants in a given area (outside of NYC.) That way, a person can go to the site, type in a ZIP code, and see which restaurants are offering GoBoMo’s service. As it is now, there’s no easy way to figure out if my favorite places are even aware of the service.