I just read a post that incited me to write. I feel compelled. I feel inspired. Maybe I just feel angry. Or it could be from the tuna and vegetables I had for dinner. Tasty.
While creating Community Next I have learned so many things. This event is creating an ecosystem aka community. A community is bringing together people with similar interests.
How do you do that successfully? That is for another post. This post is about how while creating it, trying not to damage it and Keeping it Real.
If you are going to write or plan on creating a community the focus is NEVER on money. Unless you say “I am creating a community who cares about making money in communities.” Or something like that…
I have gotten asked a few times about how much I am making from Community Next. Not enough. I am not doing it for the money. I can do other things that make more money in a shorter period of time with less work. Wow what a great run on sentence;)
The point is I wanted to create a cool event of extremely high quality about online communities and social networks. (Note: When I say I, I mean everyone involved in making it happen). Something I am involved in and very curious about. The costs were secondary. Yes, we had a budget but it has always been about how can we make this the most bad ass mofo event ever! It turns out that people recognized the authenticity have responded extremely positively. Ie. we have sold out with 10 days left. Thanks everyone!
We wanted to raise the bar on events for all other conferences out there. Not tooting my own horn yet cause we still have 10 days left. Yes, I am nervous….
What are you babbling about Noah? I am saying when you want to create a community you can do it successful in 2 ways:
1- Active participant. You always have a drinking group and you say let’s put this on a website. Then more join and more join and so on. Bamn. Done. Community.
2- Have something Killer. No, not literally. Make an awesome product. Make an event or site that people want to talk about it. Create a system for it. Allow them to give feedback. Provide tools for people to develop it. Bamn #2. Community is formed.
Any others? I think an artificial community or one where you measure value on communities or start thinking about “monetizing” them before anything is created is the worst approach ever. People are NOT dumb. They get smart and will leave.
The new buzzword on the web is “oh it is a community for this” or “oh we will build a community around it.” Communities are not toys or ideas but people that have interests and things they like. Just remember when you are checking your new member sign-ups they are not #s but REAL people that live, breathe and poop just like you.
Do me a favor…..