I have to come clean and tell you about my love affair. I can’t bare to keep it inside any longer. Let me tell you about the love of my life.
Mr. Genichi Taguchi is a great man. He showed me the way of building successful businesses. I am indebted to him forever. He taught me one critical thing:
There can be no progess without knowing what you are improving from.
This is something I think a lot of just assume. How many times have you built a website or done marketind and heard:
- “Oh yea, I know people are going to like this better”
- “This worked in the past and should work again”
- “Come on Noah, trust me. I am always right”
- “Of course a HUGE red button makes sense there”
How can you prove what you did was right? Hint: You have to measure it.
Mr. Taguchi created a method that helps you test multiple sections of a web page and analyze which things are really making a difference. It is not so much his test that has made me love him like no other but more the idea that marketers, product managers and creators in general need to consider using metrics and quantitative data when making decisions.
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