Joe Suh from My Church emailed me this interesting business idea to share with you.
Hosting videos is bandwidth and cost intensive, so let Youtube worry about those costs. In the meantime, aggregate and embed their popular videos on your own website and surround them with google adsense.
Sites have already started to exploit this:
But wait! Before you try this or accuse me of encouraging unethical behavior, know that it violates Youtube’s TOS (article 5F):
YouTube permits you to link to materials on the Website for personal, non-commercial purposes only. In addition, YouTube provides an “Embeddable Player” feature, which you may incorporate into your own personal, non-commercial websites for use in accessing the materials on the Website, provided that you include a prominent link back to the YouTube website on the pages containing the Embeddable Player. YouTube reserves the right to discontinue any aspect of the YouTube Website at any time.
It is certainly possible to aggregate legally. You can link directly to the video source instead of embedding (like kungfugrip.com). But I imagine we’re going to see lots of video scraping and embedding in 2007, as aggregated and vertical video content sites becomes popular.
So in summary:
- Find popular Google/Youtube/Metacafe videos about a certain topic or channel
- Link to these videos on your own site (embedding violates TOS!)
- Work in some SEO and link bait (like this You_gotta_see_it_to_believe_it_Shaq_destroys_entire_goal_post)
- Profit from your adsense while YouTube pays the bandwidth bill.
Will YouTube enforce its terms of service? What precedence will be set if they force a site like viralvideochart to cease and desist? What about a blog that has “commercial” adsense – can the blogger embed lots of Youtube videos? What about sites that let its users do the embedding – who’s liable there?
Interesting questions when the widget that turned YouTube into a household name can potentially become a profitable tool of scrapers and leeches.