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	<title>Comments on: People Care</title>
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	<link>http://okdork.com/2006/12/05/people-care/</link>
	<description>A blog about marketing, online communities and other business musings. Come join the fun!</description>
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		<title>By: Squasher98</title>
		<link>http://okdork.com/2006/12/05/people-care/comment-page-1/#comment-22359</link>
		<dc:creator>Squasher98</dc:creator>
		<pubDate>Sat, 09 Dec 2006 19:42:20 +0000</pubDate>
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		<description>Noah: Good post...I would say if you digg a little deeper, this is not so much companies&#039; really &quot;caring&quot; about social good, so much as the idea that they can build community around products/brands by leveraging feel-good social missions that people want to align themselves with...bottom line, more engaged and loyal customers = bigger dollars. But maybe that&#039;s just the pessimist in me.</description>
		<content:encoded><![CDATA[<p>Noah: Good post&#8230;I would say if you digg a little deeper, this is not so much companies&#8217; really &#8220;caring&#8221; about social good, so much as the idea that they can build community around products/brands by leveraging feel-good social missions that people want to align themselves with&#8230;bottom line, more engaged and loyal customers = bigger dollars. But maybe that&#8217;s just the pessimist in me.</p>
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		<title>By: People Finder</title>
		<link>http://okdork.com/2006/12/05/people-care/comment-page-1/#comment-21800</link>
		<dc:creator>People Finder</dc:creator>
		<pubDate>Thu, 07 Dec 2006 06:26:51 +0000</pubDate>
		<guid isPermaLink="false">http://okdork.com/2006/12/05/people-care/#comment-21800</guid>
		<description>The Fwingers are cool.</description>
		<content:encoded><![CDATA[<p>The Fwingers are cool.</p>
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