I was considering titling this “How to Spam a Blogger” instead of “How to Get Free Stuff for Blogging,” actually I will title it that 😉
Okay, now you are wondering what this is a about. Lately, I have been very lucky that people think I have an influential opinion and want to give me things so I will talk about them. One blogger recently got an Aston Martin for a day. Scoble wants to chat with Steve Jobs and I hope he gets that too. I did when I worked at Intel and saw him in the parking lot 😉
Check out AppSumo’s simply amazing set of 33 email templates. You’ll learn how to get press on Lifehacker, Techcrunch, and get your writing on popular blogs as a guest poster.
What’s this all about Noah? This post is how to send a blogger a “pitch”, free stuff or get them to write about your product. I LOVE getting free things and WILL always write about it if you send them to me. Here’s how to write a good, solid cold email that gets results.
I will always disclose that if someone sent me something free and then:
a) Give your product away to my readers
b) Write an honest review about your service which you may not like.
Here is my suggestion on how to get a reasonably popular blogger to listen to you and maybe talk about your post. It’s similar to my post about “What have you done for me lately?“:
1- Read at least 3 articles on the blogger’s site.
2- If they have an about page make sure to read it.
3- Create an excel sheet:
a) blogger’s site name
b) blogger’s name
c) a snippet about a recent post by the blogger
d) something you can relate to personally to the blogger
4- Do Mailmerge. I can’t stand getting a generic email from people asking me for things.
5- Track the dates and follow up with people.
6- Here is the generic email template to use to contact bloggers:
Hey (blogger ‘s name),
I really (verb) your (site name) and have been reading it for (period of time). I really enjoyed (reference post) last week and definitely agree with you. I noticed we are both (insert relevance piece). I am working with (company name) and they made this (adjective) (product /service name) which I thought you may be interested in. I know getting unsolicited email really sucks and I am sorry to annoy you I just thought you may want to know. Check it out and let me know what you think about it.
Ideally, you have a relationship with the right bloggers (in a relevant industry) because of time and make it a mutually beneficial relationship (you send them cool stories and they maybe help you one day). However, I am not saying using this strategy will get you talked about but it will make it more likely. The ultimate strategy is getting involved in the conversation, care about the industry, comment on other blogs, send useful articles to different people and people will want to write about things you have to say.
CEO: ” I read about blogging in the Wall Street Journal and we must get them those damn bloggers”
VP of Marketing: “Yes boss. I heard of this spectacular site called digg and know a great pr agency who can get us some great blog press.”
CEO: “Go do it Thompson”
VP of Marketing: “Yes Sir” and now the VP of Marketing thinks back to which friend he knows who has heard of blogs.
Anyways, the pr firm that emailed me said I just have to post this link. Done. Click it if you want to learn more.
1 random commenters will get their own $99 version of the software. Dragon is speech recognition software so when you speak into a microphone it types it out for you.
Great work Thompson!