WWSGS: What Would Seth Godin Say
Instead of the usual Friday Free Idea, I am posting what I believe is a horrible business idea. Seth Godin does an amazing job finding things wrong/right about marketing or an idea, so in his honor I am seeing if you can guess what he would say.
Can you find the 3 things wrong with this product/picture?
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Noah Kagan wrote WWSGS: What Would Seth Godin Say on November 17th, 2006 and there are 21 comments. There will be one more after you add yours, though. Read more posts by Noah Kagan.
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21 Responses to “WWSGS: What Would Seth Godin Say”
November 17th, 2006
12:41 pm
“Controlled portions help ADULTS stay slim and trim”
But they have a picture of a little kid eating the cereal…retarded.
How about the cereal looks like dog food as well? MMMMMMMMMMMMM
November 17th, 2006
12:43 pm
Got 1 of 3 right. Nice Brian=)
November 17th, 2006
12:51 pm
I missed the one that Brian got, but the other two(IMO) are the ginormous size of the bowl the girl is eating from that “distorts” proper serving size as well as the overflowing bowl of cereal on the machine that again distorts what is really a proper serving size.
“look, the controlled portions fill up the bowl!”
November 17th, 2006
1:08 pm
How the hell hard is it to pour a damn bowl of cereal? Isn’t cereal already the easiest breakfast in the world? You just have to pour it, just like your damn coffee. Also, who owns a coffeemaker that dispenses by pushing a button? Do you live in a 7-11?
November 17th, 2006
1:25 pm
she’s left-handed!
ridiculous error.
That’s a tiny portion of the population, and an even smaller portion of cereal eaters.
November 17th, 2006
1:55 pm
IMO, “Optional Batteries not included ” and the fact that it costs 80$ just to pour out cereal.
November 17th, 2006
2:34 pm
It doesn’t do anything. You still have to pour all the cereal it just goes somewhere else - it adds a step and calls it easier.
November 17th, 2006
3:19 pm
>Dont compare it with a coffee maker
>looks too much like a coffee maker
>should have shown a white version of the machine
>kids hair is kinda messy
>too much emphasis on the kid and not the adult so it kinda makes it look like its more for the kids
>The name sucks….”breakfix” Break and FIX???
November 17th, 2006
3:36 pm
Dont put a food related advertisment above a trash advertisment.
November 17th, 2006
5:10 pm
Should not use the word controlled for adults!
Should use a better word such as “Healthy” portions….
November 17th, 2006
9:13 pm
I just have to wonder who considers making cereal a “messy, time-consuming chore”.
November 18th, 2006
4:25 pm
1. why the “more items online go” its printed material
2. who is going to buy this on a flight
November 18th, 2006
4:32 pm
Brian, Kira and Huzaifa got it correct. Seth gets honorable mention for funniest.
1- It says on the bottom right of the ad “Controlled portions help adults stay slim and trim.” Why is there a child eating the cereal?
2- Is it really that hard to pour a bowl of cereal?
3- Why am I paying $80 to pour a $3 box of cereal. Break even on calories must take about 30 years for this to be worth it.
Well done everyone!
November 18th, 2006
5:39 pm
Great but I do not get number 3. U dont use it for just 1 cereal box?
Its like saying why should i get a $200 ipod for a $0.99 cent song? or am i missing something?
November 18th, 2006
10:35 pm
My first thought when I saw this?
Pet food.
Isn’t there a cat-food dispenser similar to this unit?
I’m sure there is.
If there isn’t, there you go, a great business idea from a
really bad marketing ploy.
November 19th, 2006
2:13 am
it looks pretty cool to me.
November 19th, 2006
11:09 am
I, for one, would like to know if those batteries are truly optional. That’s what it says in the copy. I’m guessing that machine won’t work if there are no batteries, so I’m guessing that they are really REQUIRED batteries.
A better way to sell this silly machine would be to talk about the benefits of the child being able to serve herself cereal WITHOUT the mess and NOISE of all that crinkly plastic, when she tries to get the cereal out of the plastic bag. Although this machine may be noisy too.
Actually, they could market it as the “automatic guilt-free parenting” machine and fill it with quarters. When the child presses the button, three dollars worth of quarters come out of the machine. Everytime the parent doesn’t have time for the child, send them to the machine. Those quarters will pay off BIG TIME when the child is in therapy later in life.
November 19th, 2006
3:10 pm
Love your “challenge” posts, Noah…
And dammit, Laura beat me to it: so wait, I don’t actually need batteries after all?
November 19th, 2006
8:10 pm
[...] Noah Kagan, founder of this Carnival, wonders WWSGS: What would Seth Godin say? What are the mistakes of this ad? I’m eager to see what they are. I have my ideas. Guess what they are, and then, buried in the comments, you’ll find what errors Noah found. [...]
January 5th, 2007
3:52 pm
this invantion has changed my life, whenever i blaze its the easiest thing to do for munchies… especially with a joint in my hand
February 16th, 2007
12:52 pm
I would like this product if it dispensed White Chedder Cheez-It crackers. Yum!
http://www.kelloggs.com/cgi-bin/brandpages/product.pl?product=1216&company=145
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